Venture Challenge
风险挑战
英国金融经济代写 To understand the venture challenge and the feasibility of such an ideas , We will be going through a list of things that will help ..
Introduction
To understand the venture challenge and the feasibility of such an ideas , We will be going through a list of things that will help identify the how the idea can be executed in reality, its practicality, and the nature of business and investment it would require.
译文:介绍 英国金融经济代写
为了了解风险挑战和此类想法的可行性,我们将通过一系列事项来帮助确定该想法在现实中的执行方式、实用性以及所需的业务和投资性质。
The Idea
A drone that flies up to 20 miles an hour, and can be easily charged with electricity. It can be charged using 115 VAC , 20 AMP outlets, and consists of a compartment that can hold up to four 16 inch pizzas, along with two orders of chicken wings, plus napkins, spices, and ranch dressing that goes with the wings. The compartment is designed to keep the food warm and the rest of the items at normal temperature.
This is an attractive opportunity because it increases the mobility of the items , And the food can be delivered within minutes . The costs associated with hiring riders and transportation , Such as fuel cost , Time required to deliver the order , Delays in delivery due to traffic , Etc. can be minimized , And this will give us an edge over the competition.
This is a unique opportunity that will enable us to reach the audience on time. The primary investment required would be for the drones , And the premises for the kitchen , Along with kitchen staff.
译文:想法 英国金融经济代写
飞行速度高达每小时 20 英里的无人机,并且可以轻松充电。 它可以使用 115 VAC 和 20 AMP 插座充电,并包含一个隔间,最多可容纳四个 16 英寸比萨饼,以及两份鸡翅,外加餐巾纸、香料和与鸡翅搭配的牧场调料。 隔间旨在使食物保持温暖,而其余物品则保持在常温下。
这是一个有吸引力的机会,因为它增加了物品的流动性,而且食物可以在几分钟内送达。 与雇用骑手和运输相关的成本,例如燃料成本、交付订单所需的时间、由于交通导致的交付延迟等,可以最小化,这将使我们在竞争中占据优势。
这是一个独特的机会,将使我们能够及时接触观众。 所需的主要投资将用于无人机、厨房场所以及厨房工作人员。
Competencies and Skills of Team Members
Engineer
One of our team members is an engineer , Who will be responsible for managing the optimal functioning of drones. In case they require maintenance, then he/ she will be responsible for managing all day to day functioning tasks of the drones . , And ensuring they are working properly.
This person will also be responsible for managing all the deliveries , And guiding the drones to the correct location.
Chef & Kitchen Staff
The chef is an integral part of the team, as he will be the one responsible for making the main product, which is the food that will then be delivered to the customers. The kitchen staff would consider of help for the chef, along with a sue chef to help them out. For now, three people will constitute the kitchen staff.
Marketing & Finance
One person will be responsible for all marketing activities along with managing the financial matters to ensure that the venture performs as per desired results . Any in store activities , Branding , Budgeting, managing and arranging finances will be their responsibility.
译文:团队成员的能力和技能 英国金融经济代写
工程师
我们的团队成员之一是工程师,他将负责管理无人机的最佳功能。如果他们需要维护,那么他/她将负责管理无人机的所有日常运作任务。 , 并确保它们正常工作。
此人还将负责管理所有交付,并引导无人机到正确的位置。
厨师和厨房工作人员
厨师是团队不可或缺的一部分,因为他将负责制作主要产品,即随后将食物交付给客户。厨房工作人员会考虑帮助厨师,同时起诉厨师来帮助他们。目前,三人将构成厨房工作人员。
营销与财务
一名人员将负责所有营销活动以及管理财务事宜,以确保企业按预期结果执行。任何店内活动、品牌推广、预算、管理和安排财务都将是他们的责任。
Stakeholders
All of the people who will be making an investment in this venture will be the stakeholders , One of them would be given the position of CEO , And will be responsible for all important decisions , Along with the managing partners.
译文:利益相关者 英国金融经济代写
所有将对该企业进行投资的人都将成为利益相关者,其中一位将担任 CEO,并将与管理合伙人一起负责所有重要决策。
Passion and Commitment for Opportunity
In today’s digital era , Utilizing all digital mediums and technology give an edge over the competition . As there is no one else in the market who is currently employing this idea , It will give us the first mover advantage while at the same time by getting a patent for the idea , We can also ensure that this idea cannot be copied by competitors.
This will give us greater advantage over the competition , And also allow us to cater to a wider target audience, since the drone can fly at the speed of 20 miles an hour , That would enable us to cover greater distances , And tap audience that is further apart with ease.
This is why we feel that this is a good opportunity for us , Since our team consists of individuals who can handle the task at hand, and is capable of making this venture successful.
译文:对机会的热情和承诺 英国金融经济代写
在当今的数字时代,利用所有数字媒体和技术可以在竞争中占据优势。 由于目前市场上没有其他人采用这个想法,这会给我们带来先发优势,同时通过获得该想法的专利,我们还可以确保这个想法不会被竞争对手复制。
这将使我们在竞争中获得更大的优势,同时也让我们能够迎合更广泛的目标受众,因为无人机可以以每小时 20 英里的速度飞行,这将使我们能够覆盖更远的距离,并挖掘受众 更轻松地分开。
这就是为什么我们认为这对我们来说是一个很好的机会,因为我们的团队由能够处理手头任务的人组成,并且有能力使这次冒险成功。
Categorization of Opportunity
Good opportunities can also vary from person-to-person since it is the entrepreneur . Who adds value to the opportunity by creating a response (Technology Ventures: From Idea to Enterprise).
The type of idea we have selected, makes use of a combination of multiple opportunities . The primary opportunity this venture would provide us is the application of an already existing technology to new use . Since drones have been used for multiple purposes over the past couple of years , This idea allows us to use them in a different manner from before.
Additionally, the same opportunity allows us to create mass markets in the sense that it can cover great distances in a short amount of time , Thereby, Allowing us to tap a larger target audience , Thereby , Increasing the reach of our products and services.
译文:机会分类 英国金融经济代写
好的机会也会因人而异,因为它是企业家。 谁通过创建响应为机会增加价值(Technology Ventures:From Idea to Enterprise)。
我们选择的想法类型利用了多种机会的组合。 该项目将为我们提供的主要机会是将现有技术应用于新用途。 由于无人机在过去几年中被用于多种用途,这个想法使我们能够以与以前不同的方式使用它们。
此外,同样的机会使我们能够创造大众市场,因为它可以在短时间内覆盖很远的距离,从而使我们能够接触更多的目标受众,从而扩大我们的产品和服务的覆盖范围。
Customer Development Process
In order to develop the customer along with the products and services we offer , We will first have to begin with the process , As defined under figure 2.3.
Customer Development
The process begins with identification of the needs and requirements of customers that are not being fulfilled. This gap will allow us to access the opportunity that others have not tapped into so far. The biggest need of the customer that is not being fulfilled is getting the food delivered quickly, and without delay. This need can be addressed through this venture.
Customer Validation
As mentioned previously , This venture will allow us to cover greater distances , Thereby , Accessing customers further apart , And thereby increasing our reach . This will allow us to gain access to customers who live further away , And it will also enable us to cover larger areas , Thereby, Targeting the masses.
译文:客户开发流程 英国金融经济代写
为了开发客户以及我们提供的产品和服务,我们首先必须从流程开始,如图 2.3 所示。
客户开发
该过程从识别未得到满足的客户需求和要求开始。 这种差距将使我们能够获得其他人迄今为止尚未利用的机会。 没有得到满足的客户最大的需求是快速、毫不拖延地交付食物。 这种需求可以通过这个冒险来解决。
客户验证
如前所述,这项冒险将使我们能够覆盖更远的距离,从而接触更远的客户,从而扩大我们的覆盖范围。 这将使我们能够接触到住得更远的客户,也将使我们能够覆盖更大的区域,从而瞄准大众。
Customer Creation
In order to create demand of the customer , We first need to make them aware of this venture and the products and services being offered . For his purpose , Various digital mediums can be used to generate talk-ability and create awareness of the brand.
The greater the audience, the easier it becomes to penetrate the market , Since , It will generate interest in the way we deliver food , And more people would be interested to at least try it out . Repurchase depends on the quality of food being offered , And whether or not it provides value for money.
If these two requirements are met , Then the customers are likely to increase orders and even create positive word of mouth that further benefits the brand/ business venture.
译文:客户创造 英国金融经济代写
为了创造客户的需求,我们首先需要让他们了解这个企业以及所提供的产品和服务。 出于他的目的,可以使用各种数字媒体来产生谈话能力并提高品牌知名度。
受众越多,就越容易打入市场,因为它会引起人们对我们提供食物的方式的兴趣,而且至少会有更多人有兴趣尝试一下。 回购取决于所提供食物的质量,以及它是否物有所值。
如果满足这两个要求,那么客户可能会增加订单,甚至创造积极的口碑,进一步使品牌/企业受益。
Company Building
In order to build a proper company , We will first have to create a value chain, that looks after all of the operational matters of the business , Such as vendors for the venture , Along with distribution partners, which can include ingredient providers , To high end part manufacturers to meet the requirements for building and managing the drones.
Marketing will have to be carried out in two stages , The first would include the sales stage which primarily requires getting suppliers on board , And ensuring that they are able to meet the requirements of the restaurant/ venture . The second would be direct selling to the customers , This means getting in touch with them over them , Creating a positive experience for them, and ensuring that they are delighted by the services they receive.
Then comes the actual advertising which will primarily be done through digital media platforms such as Facebook , & Instagram , And then eventually , The venture can have their own website developed , Which will enable the customers to order directly . In the long run , Development of an app for the venture would also be highly beneficial , As more and more people prefer to sue apps , Due to their user friendly interface and time saving nature.
译文:公司大楼 英国金融经济代写
为了建立一个合适的公司,我们首先必须创建一个价值链,它负责处理企业的所有运营事务,例如企业的供应商,以及分销合作伙伴,其中可能包括原料供应商,以及终端零件制造商,以满足构建和管理无人机的要求。
营销必须分两个阶段进行,第一个阶段包括销售阶段,主要需要让供应商加入,并确保他们能够满足餐厅/企业的要求。第二种是直接向客户销售,这意味着通过他们与他们取得联系,为他们创造积极的体验,并确保他们对所获得的服务感到满意。
然后是实际的广告,主要通过 Facebook、Instagram 等数字媒体平台完成,最后,该企业可以开发自己的网站,这将使客户能够直接订购。从长远来看,为企业开发应用程序也将是非常有益的,因为越来越多的人喜欢起诉应用程序,因为它们具有用户友好的界面和节省时间的特性。
Evaluation of Opportunity
In order to evaluate the opportunity we will be first looking at the principles laid out in Table 2.7.
In my opinion , The opportunity requires huge investment since we will be building the drones , And will also be requiring premises for setting up the kitchen . That would require huge investments , Including the rent and other costs associated with the setting up of kitchen . Then comes the costs associated with acquiring ingredients, along with any maintenance costs for the drones . Based on all of these the costs will be high.
However , We also expect that the demand for the food will be high , And it will eventually yield breakeven in three years , And the fourth year would be able to generate profit for us . The requirement for easy access to superior quality food in competitive prices is expected to increase in the future , As trends show that people will be busier in their lives with demanding jobs , And less time to actually cook for themselves.
This will help the business, as our venture offers a unique manner in which . Good quality food can be delivered in a matter of minutes. Based on these assumptions , We propose that the customer buying pattern will be skewed towards ordering food from any outlet , Instead of actually buying the ingredients and cooking for themselves.
Moving on to evaluating the opportunity based on Table 2.8 , Which consists of five basic factors based on which we will determine the feasibility of the venture , The first factor that should be considered is:
译文:机会评估 英国金融经济代写
为了评估机会,我们将首先查看表 2.7 中列出的原则。
在我看来,这个机会需要巨大的投资,因为我们将建造无人机,并且还需要用于设置厨房的场地。这将需要巨额投资,包括与设置厨房相关的租金和其他成本。然后是与获取原料相关的成本,以及无人机的任何维护成本。基于所有这些,成本将很高。
但是,我们也预计食品的需求量会很大,最终会在三年内实现盈亏平衡,第四年就能为我们带来利润。预计未来对以具有竞争力的价格轻松获得优质食品的需求将会增加,因为趋势表明,人们的生活会因工作要求繁重而变得更加忙碌,而真正为自己做饭的时间会减少。
这将对企业有所帮助,因为我们的企业提供了一种独特的方式来让 .优质食品可在几分钟内送达。基于这些假设,我们建议客户的购买模式将倾向于从任何商店订购食物,而不是实际购买食材并为自己做饭。
继续根据表 2.8 评估机会,其中包含五个基本因素,我们将根据这些因素确定风险投资的可行性,应考虑的第一个因素是:
Capabilities
The team members do have the capabilities required to not only meet the needs . Of the business venture but also make it a success . Additionally , We will also be hiring two new members , Who will constitute the kitchen staff as mentioned above . This will enable the team to ensure that all requirements of the venture are met and handled with care.
Novelty
Yes , In my opinion the idea does offer a unique differentiating factor , Since this is something that is not being done by anybody else . One of the biggest point of difference for this business is that the food can be delivered in a matter of minutes , At greater distances, hence giving us advantage over competitors in the same industry.
Resources
As the venture will be starting out small , Therefore, the human resource required would be as defined above. With regards to the financial requirements , We will first begin with two drones, and as loan can be taken out for the rent required for the premises , And investment in ingredients then we will be able to arrange the finances easily.
译文:能力 英国金融经济代写
团队成员不仅具备满足需求所需的能力。对商业的冒险也让它取得了成功。此外,我们还将招聘两名新成员,他们将组成上述厨房工作人员。这将使团队能够确保满足并谨慎处理企业的所有要求。
新奇
是的,在我看来,这个想法确实提供了一个独特的差异化因素,因为这是其他任何人都没有做到的。这项业务最大的不同点之一是食物可以在几分钟内送达,距离更远,因此我们比同行业的竞争对手更具优势。
资源
由于该企业起步较小,因此所需的人力资源将如上所定义。关于财务要求,我们首先从两架无人机开始,因为可以贷款支付场地所需的租金,然后投资原料,然后我们将能够轻松安排财务。
Return on Investment
We feel that the products can be priced at competitive rates, thereby , Allowing us to not only meet the need of the customers , But also provide them the products on time . Additionally , The venture is expected to generate a return on investment large enough to result in profit in the fourth year.
Commitment
As the idea is unique and we can easily coordinate with the team members , As well as start out small, the team members can be committed to the idea, and work hard towards the attainment of the goal.
译文:投资回报 英国金融经济代写
我们认为产品可以以具有竞争力的价格定价,从而使我们不仅可以满足客户的需求,而且还可以按时为他们提供产品。 此外,该合资企业预计将产生足够大的投资回报,从而在第四年实现盈利。
承诺
由于想法独特,我们可以轻松地与团队成员协调,除了从小处着手,团队成员也可以致力于该想法,并为实现目标而努力。
Diagram of Opportunity Fit
Vision Statement
The business venture’s vision is to become one of the leading fast food delivery restaurants . By providing superior quality products in short time.
Value Proposition
To provide superior quality food products at highly competitive pricing , To the customer’s desired location, before time (i.e. delivery time) , To create a delightful customer experience.
译文:愿景声明 英国金融经济代写
该企业的愿景是成为领先的快餐外卖餐厅之一。 通过在短时间内提供优质的产品。
价值主张
以极具竞争力的价格提供优质食品,在时间(即交货时间)之前到达客户所需的位置,创造愉快的客户体验。
Business Model
Customer
Our customer is anyone who is looking for a convenient lunch/ dinner option , With a variety of products that can be delivered to their home in a very short time.
The target audience consists of men and women aged 15- 35 years old , Who are looking for convenient shopping options for food that can be delivered at their doorstep in a matter of minutes . Someone who is not willing to wait 30-45 minutes for delivery , And who dislikes having to wait in queues for their food.
Value Proposition
The biggest benefit for the customer is that the product offers value for money , And it can be easily delivered to any location as specified by the customer , Faster than the competition.
Differentiation and Control
Seamless integration of digital into traditional business model . The drone allows us to deliver at high speed , While ensuring that the product remains fresh and at its normal temperature.
Scope of Product and Activities
Fast Food products that can be easily delivered using the drone, such as Pizzas, wings, burgers etc. Manufacturing of the products can also be outsourced to third parties , Such as , Apart from the food that we ourselves make and deliver , We can offer other restaurant the delivery services as well, and charge them a premium for it.
Organizational Design
The organization will have a lean structure and an open door policy , Which encourages new ideas and solutions that can be implemented in future for the development of new products and services.
译文:商业模式 英国金融经济代写
顾客
我们的客户是任何正在寻找方便的午餐/晚餐选择的人,他们的产品种类繁多,可以在很短的时间内送到他们家。
目标受众包括年龄在 15 至 35 岁之间的男性和女性,他们正在寻找方便的购物选择,可以在几分钟内送到家门口。不愿等待 30-45 分钟送餐的人,以及不喜欢排队等候食物的人。
价值主张
对客户的最大好处是该产品物有所值,并且可以轻松地运送到客户指定的任何地点,比竞争对手更快。
分化与控制
数字化与传统商业模式的无缝整合。无人机使我们能够高速交付,同时确保产品在正常温度下保持新鲜。
产品和活动范围
可以使用无人机轻松交付的快餐产品,例如比萨饼、翅膀、汉堡等。产品的制造也可以外包给第三方,例如,除了我们自己制作和交付的食物,我们还可以提供其他餐厅也提供送货服务,并为此收取额外费用。
组织设计
该组织将拥有精简的结构和开放的政策,鼓励未来可用于开发新产品和服务的新想法和解决方案。
Value Capture for Product
Timely delivery every time , And the premium charged from the competitor restaurants can enable us to protect the profitability of the firm.
Value for Talent
Opportunity to work in an innovative company that encourages new idea generation . And helps evolve each employee into a better version of themselves.
SWOT Analysis
A strategy addresses the four aspects of the setting in which a firm operates: (1) a firm’s strengths , (2) its weaknesses , (3) the opportunities , And (4) the threats in its competitive environment . This analysis is called a SWOT analysis , Which allows a firm to match its strengths and weaknesses with opportunities and threats and find the purpose for which it is best suited (Technology Ventures: From Idea to Enterprise).
译文:产品价值捕获 英国金融经济代写
每次都按时交货,而从竞争对手餐厅收取的溢价可以使我们能够保护公司的盈利能力。
人才价值
有机会在一家鼓励产生新想法的创新公司工作。 并帮助每个员工发展成为更好的自己。
SWOT分析
战略涉及公司运营环境的四个方面:(1) 公司的优势,(2) 其劣势,(3) 机会,以及 (4) 竞争环境中的威胁。 这种分析称为 SWOT 分析,它允许公司将其优势和劣势与机会和威胁相匹配,并找到最适合的目的(技术风险投资:从创意到企业)。
Internal | External |
Strengths
1. Proper use of technology 2. Delivers fresh food on time 3. Can easily cover long distances 4. First mover advantage 5. Limited competition in delivering through this medium | Opportunities
1. No other competitor is offering such services. 2. The untapped need of receiving ordered food within minutes can be addressed. 3. Quick service delivery can be redefined.
|
Weaknesses1. One drone can only hold limited quantity of food, thereby, can’t deliver more food. 2. Starting with two drones may limit the quantity of items that can be delivered at a time. | Threats1. If the idea is not patented, then there is a threat of it being copied by others. 2. The process cost may become higher than anticipated. |
Strategic Approach
The strategy that we will be using , Would be the Differentiation approach , Which will enable us to targeted greater segments of the target audience and provide products and services with unique features , And help us in creating more innovative solutions.
Partnership Strategy
The partnership strategy that we will be using is Alliance. This alliance will be based on creating long term relationships with the members of the value chain. As defined earlier, the value chain would consist of suppliers/ vendors of products, which will then be delivered to our premises , And the final product will be delivered to the customers.
译文:战略方针 英国金融经济代写
我们将使用的策略是差异化方法,这将使我们能够瞄准更多的目标受众群体并提供具有独特功能的产品和服务,并帮助我们创建更具创新性的解决方案。
合作战略
我们将使用的合作伙伴战略是联盟。 该联盟将基于与价值链成员建立长期关系。 如前所述,价值链将由产品的供应商/供应商组成,然后将产品交付到我们的场所,最终产品将交付给客户。
Business Strategy
Our business strategy is simple. Give customers a delightful experience by delivering uniquely , The food they have ordered , A t their doorstep , In just a matter of minutes.
We will deliver to even the remotest of areas , And locations that may be further apart , Because we intend to tap into those segments which are not being addressed.
Social Responsibility
Our venture will be socially responsible by giving back to society. Those customers who were previously unable to utilize these services will now be able to use them with ease , As we offer good quality food , At reasonable rates , That can be afforded by everybody.
译文:经营策略 英国金融经济代写
我们的经营策略很简单。 通过独特地交付客户订购的食物,在他们家门口,只需几分钟,为客户提供愉快的体验。
即使是最偏远的地区,以及可能相距更远的地点,我们也将交付,因为我们打算利用那些尚未解决的细分市场。
社会责任感
我们的企业将通过回馈社会来承担社会责任。 以前无法使用这些服务的客户现在可以轻松使用它们,因为我们提供优质食品,价格合理,每个人都可以负担得起。
References
August 14, 2015, Why Are Millennials So Obsessed With Food? retrieved 16-9-17 from,
https://www.theatlantic.com/business/archive/2015/08/millennial-foodies/401105/
Byers, Thomas, 4th Edition, Technology Ventures: From Idea to Enterprise, Chapters 1-4, retrieved 16-9-17, from,
https://reader.yuzu.com/#/books/0077595998/first
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