市场管理report代写_市场营销代写_市场经济代写_英国论文代写

Marketing Plan for Progressive Office Furniture’s Marketing
Name:
University

市场管理report代写 This marketing plan for Progressive office furniture one of the most well-known companies in Australia. The business deals with..

 

Table of Contents市场管理report代写

Executive Summary 1
Introduction 2
1. Mission and Objectives. 2
Marketing strategy 2
Target market 3
Market segmentation 3
2. Segmentation, positioning and marketing strategies 3
3. Action programs 4
4.Progressive Office Furniture's Value Proposition Analysis 4
5. The business's situation (provide a summary of SWOT) 4
Progressive Office Furniture’s SWOT Analysis 4
Progressive Office Furniture’s TOWS Matrix 5
6. Marketing Mix Strategies for Progressive Office Furniture 6
7.Distribution strategies 7
8. Promotion strategies 7
promotional mix strategies advertising 7
Salesmanship 7
Publicity and public relation 7
media strategies 8
Conclusions 8

Executive Summary市场管理report代写

This marketing plan for Progressive office furniture one of the most well-known companies in Australia. The business deals with both office and home furniture as well as other related products. The marketing plan shows how the company is expected to operate and its situation analysis. The business provides quality and comfortable office and home furniture to the customers.

The firm ensures that it offers high-quality products at various specifications to satisfy the customers’ needs. Progressive office furniture Best makes use of effective marketing solutions to reach their target markets and ensure the relevant information concerning their products reach the target customers.

This business plan anticipates for three years increased growth. The company is, therefore, planning carefully to manage its growth and ensure a steady cash flow of the company

Introduction市场管理report代写

Progressive office furniture is one of the leading businesses in Australia, offering high-quality furniture. The company has been manufacturing, distributing, and designing furniture for over 25 years to meet the needs of its customers. The company has a big chain store across Australia, supplying its products to many offices and other institutions (Rosenfeld, 2017).

The company has two distinct divisions. The first one is the corporate division that provides loose office furniture to various dealers across the country. It also takes on different projects and designs to produce appropriate and quality furniture for its customers. The second division is the dealership solutions division that focuses mainly on the multi-franchise organizations and their requirements as well as installing furniture in

design house projects. The company has skilled personnel in various designs that install the most aesthetic and balanced array of furniture from its inception to its completion. In this report, the marketing situation of this company will be thoroughly analyzed as well as their marketing involvements and how much they will progress in the current Australian market.

介绍

渐进式办公家具是澳大利亚的领先企业之一，提供高品质的家具。为了满足客户的需求，该公司已经从事家具的制造，分销和设计工作超过25年。该公司在澳大利亚拥有一家大型连锁店，向许多办事处和其他机构提供产品（Rosenfeld，2017年）。

该公司有两个不同的部门。第一个部门是公司部门，该部门为全国各地的经销商提供宽松的办公家具。它还承担着不同的项目和设计，以为其客户生产合适和优质的家具。第二个部门是经销商解决方案部门，该部门主要关注多特许经营组织及其要求，以及在家具中安装家具。

设计房屋项目。该公司拥有技术精湛的设计人员，从设计到完成，都安装了最美观，最平衡的家具。在这份报告中，将对这家公司的市场营销情况以及他们的市场营销活动以及在当前的澳大利亚市场中取得的进展进行彻底的分析。

---

1. Mission and Objectives.

The mission of Progressive office furniture is to assist in the creation of a good and conducive office surrounding by providing affordable, high-quality design furniture. This assists in incorporating the new technology into a classic office mode where people can do their work so comfortably. The company offers better value to the customers who will be going for quality office types of furniture.

It helps to nature a healthy, creative, and respectful workshop environment. The employees are paid well, which motivates them to relate well with the customers and ensure that they are satisfied. Some of the company’s objectives include;

1. i.Providing affordable quality office furniture to customers.
   ii.Gaining a reasonable market share.
   iii.Charging the customers affordable prices for office furniture products.

Marketing strategy市场管理report代写

Progressive office furniture products are carefully positioned. They include the high-quality office furniture made from a combination of craft and ergonomics for the clients who knows what quality is and likes using equipment manufactured through modern technology (Baran & Galka, 2016). These clients are willing to go for the best office furniture products which satisfy their needs and seem better for them.

Progressive office furniture doesn’t employ cheap technology in designing its products. This aims at ensuring a better quality of office furniture products for the customers. Progressive office furniture's primary strategy in marketing is the creation of awareness for its target customer by giving the clients relevant information concerning their products.

市场策略

渐进式办公家具产品必须经过精心放置。 其中包括将工艺和人机工程学结合在一起的高品质办公家具，这些家具的客户知道使用现代技术制造的设备的质量是什么，并且喜欢什么（Baran＆Galka，2016年）。 这些客户愿意购买最好的办公家具产品，这些产品既可以满足他们的需求，又可以满足他们的需求。 渐进式办公家具在设计产品时并未采用廉价的技术。 这旨在确保为客户提供更高质量的办公家具产品。 渐进式办公家具的主要营销策略是通过向目标客户提供有关其产品的相关信息，从而为其目标客户建立意识。

---

Progressive office furniture guarantee that those customers with the budget and have an interest in furniture products get information about those products at the right time. The customers also get to know where to find the furniture products. Progressive office furniture marketing strategy gives a sense of quality in the promotion and when making publications.

The company is not in a position to appear in the second-rate catalog having poor examples, which makes products look less than they are. The company has graspedits existence by standard catalogs and also through the exclusive retail merchants.

Target market

The primary target market for Progressive office furniture is the high executive office owners near the city. The company also targets small business owners with at least 100 employees. There are so many such businesses across Australia, with many of them having concentrated ownership; thus, these owners are the company's customers.

The company also targets home office owners. Some people have their home offices where they conduct their daily operations. The company also targets homeowners since it also offers quality home furniture such as; seats, beds, and tables.

目标市场

渐进式办公家具的主要目标市场是城市附近的高级行政办公业主。 该公司还针对至少拥有100名员工的小型企业主。 澳大利亚各地有许多这样的企业，其中许多具有集中所有权。 因此，这些所有者是公司的客户。

该公司还针对家庭办公室老板。 有些人在其家庭办公室进行日常操作。 该公司还以房主为目标，因为它还提供优质的家用家具，例如； 座位，床和桌子。

---

Market segmentation

The company’s segment definition is of its strategies (Wedel & Kamakura, 2012). Progressive office furniture mainly satisfies only those people who are most demanding rather than the users of office furniture intending to use personal computers. The company calls for the need for high-end customers ready to pay more for better quality furniture products,

which will last for long and give their offices and homes a better image. Progressive office furniture also seeks customers who appreciate the quality of furniture and the excellent designs used from modern technology.

Positioning市场管理report代写

Progressive office furniture has positioned itself as an effective and reliable firm with excellent staff that is customer service oriented. The company uses quality and prices to position itself in the competitive market. Also, the staff of the company is professional, and this helps in building a good relationship between the employees and the valuable customers, thereby gaining their loyalty.

2. Segmentation, positioning and marketing strategies

The marketing mix deals with the product, price, place, and promotion of the company's products.
Product

The products of the Progressive office furniture are office furniture, seat, beds, and tables. The company charges reasonable prices depending on the market segment. It also offers furniture products to other customers in Australia.
Price
The prices for the executive office owners are slightly higher than the prices for the small business owners and the home office owners for the furniture products. The differences in the prices are based on the fact that the income level is also different among the different market segments. Therefore, they may not be having equal purchasing power.
Place
The other one is place; the product outs are located near the new offices in the city and the newly built homes where many can easily access. Progressive office furniture has also adopted various strategies to promote its products to its customers, like putting them at the display.
Promotion

One of the promotional strategy is advertising through radio stations and social media. The company places advert on various radio stations in Australia that are aired to the listeners. Most of the people in the community listen to that radio station and use social media, and therefore, they will be aware of the products offered by Progressive office furniture.

The other promotional method is through giving discounts to customers who buy furniture products in large quantities which will attract and retain more customers.

定位方式

渐进式办公家具已将自己定位为有效和可靠的公司，拥有以客户服务为导向的优秀员工。该公司使用质量和价格在竞争激烈的市场中定位自己。另外，公司的员工是专业的，这有助于在员工和有价值的客户之间建立良好的关系，从而获得他们的忠诚度。

2.细分，定位和营销策略

营销组合涉及产品，产品，价格，地点和公司产品的促销。
产品

渐进式办公家具的产品是办公家具，座椅，床和桌子。该公司根据细分市场收取合理的价格。它还向澳大利亚的其他客户提供家具产品。
价格
行政办公室老板的价格略高于小企业主和家庭办公室老板的家具产品价格。价格的差异是基于不同市场领域的收入水平也不同的事实。因此，他们可能没有相等的购买力。
地方
另一个是地方；产品出口位于城市的新办公室和新建的房屋附近，许多人可以轻松使用这些房屋。渐进式办公家具还采用了各种策略来向客户推广其产品，例如将它们展示在显示器上。
晋升

促销策略之一是通过广播电台和社交媒体做广告。该公司在澳大利亚的各种广播电台上播放广告，这些广播电台将向听众播放。社区中的大多数人都收听该广播电台并使用社交媒体，因此，他们将了解Progressive办公家具提供的产品。

另一种促销方法是通过为购买大量家具产品的顾客提供折扣，从而吸引并留住更多顾客。

---

3. Action programs市场管理report代写

Progressive office furniture has a product line that meets all its customer needs by offering high-quality furniture products at a fair price. The company plans to provide its customers with relevant information they require to have the trust in the products offered and also compel the customers to purchase at a discount.

Progressive office furniture is also planning to give various offers such as free delivery services of the products to customer's premises and reduce the price of furniture products to those who will buy in bulk (ProgressiveOffice, 2020). The company also plans to use social media to access clients who are available in social communities such as Facebook and Twitter.

4.Progressive Office Furniture's Value Proposition Analysis

Progressive office furniture has many subtle but very demanding value propositions. A value proposition is what attracts a customer to the company. And from the popularity already held by progressive office furniture’s, it seems they have many values worth noting. Some of their most intriguing values are:

1) They can offer all building permits and papers for the customers at any given time
2) They provide a large number of custom manufactured designs so that the customers have a lot of option that will suit their demands (Progressive Office, 2020).
3) They have many experienced and highly trained professional designers which all have reliable reputations on call at any time.
4) They provide a very unique service that is “Direct User interface”. This is quite remarkable as most companies don’t allow such interferences (Progressive Office, 2020). Through this, the customers will be able to achieve their dream designs more quickly and efficiently.
So, these value propositions seem to be very effective in increasing the market value of Progressive office furniture’s and bag them more customers.

5. The business's situation (provide a summary of SWOT)

1. Progressive Office Furniture’s SWOT Analysis
   Strength:
   2.They have great reputation in the Australian market as a user-friendly company.
   3.They have a diverse internal environment as well as a firm grasp up the macro environmental forces.
   Weakness:
   4.They are limited in their production rates and cannot handle large scale operations for multinational companies.
   5.They have a limited customer pool as they have not completely expanded to regions beyond Australia.
   Opportunities:
   6.They have ample of opportunity to develop into a multinational furniture company as the current market is looking very favorable fort them.
   7.They are getting more and more relevant public’s top join their likes and are getting better funds due to their increasing reputation.
   Threat:
   8.They face number of threats as many competitors are keeping an eye on their policies and marketing strategies.
   9.They are being marked and many chances have been taken to buy their company by major corporate furniture companies to halt their progress.市场管理report代写

Progressive Office Furniture’s TOWS Matrix



6. Marketing Mix Strategies for Progressive Office Furniture

According to McDonald & Wilson, (2016), a marketing mix plan is a term used in describing the techniques and tools used in implementing the concept of marketing. When a company has decided on its entire marketing strategy which is competitive, the marketing mix is always set. Therefore, marketing mix can be defined as a group of variables put together by the organization to help in satisfying a group targeted.

A complete marketing mix includes the product, pricing, promotion and place. Therefore, for Progressive Office Furniture Company to have a well-elaborated marketing plan, the four main concepts of the marketing mix should be considered.

渐进式办公家具的营销组合策略

根据McDonald＆Wilson（2016）的说法，营销组合计划是一个术语，用于描述实施营销概念所使用的技术和工具。 当一家公司决定其具有竞争力的整个营销策略时，总是会确定营销组合。 因此，营销组合可以定义为组织整合在一起以帮助满足目标群体的一组变量。

完整的营销组合包括产品，价格，促销和位置。 因此，为使Progressive办公家具公司制定周密的营销计划，应考虑营销组合的四个主要概念。

---

Pricing strategies

Price is the amount of money needed to be paid by the customers for a good or service to gain. The price that is finally agreed on reflects the value of the product perceived concerning the competitive market. For the Progressive Office Furniture Company to have a competitive advantage in the market,

the cost of the products produced should be relative to the competing market. The price of the products should not be too high to the extent that the consumers are discouraged from buying the products from the company. Also, for the company to make a profit, the price of the products should not below. Thus,

it is recommended that the price of the product should be within the market limit to motivate more consumers to but the products (Nagle & Müller, 2017). Besides, while coming up with the price of the products, competitive companies such as FREEDOM and IKEA companies should be considered. The price should relatively be lower than those of the competitors in the market.

Product strategies市场管理report代写

According to Wu & Li, (2018) a product is defined as a collection of the benefits offered to the buyers by the sellers to satisfy the needs of the customers. A product combines both goods and services. The products offered by Progressive Office Furniture Company include home office desks, home office chairs, storage boxes,

computer tables and organizational tools. The computer table is always designed to accommodate all the devices used by the computer in the workplace. The chairs made are adjustable in height based on the interests of the consumers. Organization tools comprise the

magnetic board, cable reel and letter tray. Due to the production of these quality products in the market, the consumers will be able to but the products from the company. Furthermore, the introduction of the storage boxes within the organization and are not produced by other competitors will make the consumers buy more and be attracted to the products of the company.

Therefore, the business plan of Progressive Office Furniture Company needs to include the production of high-quality products to customers, and come up with new furniture models which are not produced by other furniture companies in Australia.

Promotion strategies

It is always critical for a company to communicate the value of the products produced to the consumers. Product promotion is defined as the activities entailing communicating the values of the products produced to persuade the consumers to buy the products (De Veirman, Cauberghe & Hudders, 2017).

Progressive Office Furniture has done many promotions of their products to the targeted customers successfully. The most known mode of promotion used by the company is the Catalogue. The company would always put out a catalog to the local places to update the consumers on the modern products in the market. Moreover,

the company has created its online websites used by the customers to access the information on the products produced by the company. From the websites, people can have the details of each product produced in the market instead of making personal visits to the company. Besides, the company has made use of different social media platforms such as blogs and Facebook to advertise the products of the company.

Finally, to reach many consumers at the same time, Progressive Office Furniture Company has been making its advertisements over the televisions intending to promote the products. The promotion strategies used by the company has made most of the consumers to be aware of the products thus buying what they need safely.

推广策略

对于公司而言，将生产的产品的价值传达给消费者始终是至关重要的。产品促销被定义为需要交流所生产产品的价值以说服消费者购买产品的活动（De Veirman，Cauberghe＆Hudders，2017年）。

Progressive办公家具已成功地将其产品多次推广给目标客户。公司最常使用的促销方式是目录。该公司将始终向当地发布目录，以向消费者更新市场上的现代产品。而且，

该公司已创建了供客户使用的在线网站，以访问有关公司生产的产品的信息。人们可以从网站上获得市场上生产的每种产品的详细信息，而无需亲自访问公司。此外，该公司利用博客和Facebook等不同的社交媒体平台来宣传该公司的产品。

最后，为了同时吸引许多消费者，Progressive Office Furniture Company一直在打算推广该产品的电视机上做广告。公司所采用的促销策略已使大多数消费者意识到产品，从而安全地购买了他们所需要的产品。

---

Place strategies市场管理report代写

After producing the products, consumers need to access the goods. The place is defined as the marketing channel used in delivering the products physically to the market. In Australia, Progressive Office Furniture Company has allocated its stores in Sidney and Perth. The consumers need to access the products. Thus the company has identified the right channel of distributing the products to the consumers in time.

7.Distribution strategies

For the business plan to succeed, the mode of distribution of the products to the consumers’ needs to be considered. The main manufacturers of the furniture are selling directly from the store accounting for the main volume of distribution for Progressive Office Furniture Company. The major corporate purchase for the company is made directly with the producers.

After distributing the products to wholesale, the products are made available to the consumers via retailers. This made of the channel has made the products to be available to the consumers.

8. Promotion strategies

After producing the products, the company needs to inform its consumers about the products. Promotion is an attempt of informing, persuading, influencing, or reminding the consumers about the produced products. The purpose of carrying out promotion strategies is stimulating the actions from the firms of target consumers thus making the consumers buy the products (Atidira, Telagawathi & Kusuma, 2019).

The forms of promotion strategies are advertisement, salesmanship, media strategy and publicity, or public relation.
promotional mix strategies advertising Adverting strategy is a plan of reaching and persuading consumers to buy the products. The company has been carrying out an effective assessment of the products, definition of the market and analysis of media to achieve the optimum business plan.

Progressive Office Furniture Company has benefited from advertisements since advertisements have helped in reducing the turnover of the customers by offering new and better services. The advertisement has also helped the company to attract new customers thus helping the brand to gain new customers and expanding the business.

Salesmanship

For the business to sell, it is always important to convince people. The level of skill to convince people to buy the product is called salesmanship. The company has managed to deal with salespeople who can convince the consumers to buy the products (Singh, Singh & Banerji, 2018). This has made the company to make more profit on the products produced.

They have managed to explain better the purpose of the products and their advantages over the competitors.

推销员

对于要出售的企业来说，说服人们总是很重要的。 说服人们购买产品的技能水平称为推销技巧。 该公司设法与可以说服消费者购买产品的销售人员打交道（Singh，Singh＆Banerji，2018）。 这使公司可以从生产的产品中获得更多利润。

他们设法更好地解释了产品的目的及其相对于竞争对手的优势。

---

Publicity and public relation市场管理report代写

The public needs to be aware of the products produced by Progressive Office Furniture Company. The public awareness or visibility of the product in the market is called Publicity. Public relations are a tool of marketing used in maintaining the reputation and goodwill of the company and products produced. The use of both public relat

ions and publicity to communicate, establish and maintain the relationship with the public concerning the product being promoted in the market.

media strategies

For the customers to have trusted over the products produced by the company, the organization needs to improve the rate of the conversation with the customers. A media strategy is defined as a plan of activities aimed at reaching the target consumers and improving the overall rate of conversation. Every success of the organization needs to be planned using the right channel.市场管理report代写

The company has been using media strategy in advertising the products to targeted customers. The main role of media strategy is to find out the best way of transferring or delivering important information to the customers who are targeted with the products (Armstrong, et al., 2018). Media strategy has helped in procuring the consumers for the products by carrying out the right advertisement to people within the right time.

Therefore, media strategy is essential in promoting the products of Progressive Office Furniture Company in the competitive market.

Conclusions

The marketing plan is critical for the success of the business. While coming up with the marketing plans, the targeted market and competitors need to be considered. The plan should ensure the success of the business. Marketing plan involved a promotion mix aiming at creating awareness of the products into the competitive market (Išoraitė, 2016).

Different promotional strategies should be used. Factors such as place, product and price need to be considered while coming up with the marketing plan. Progressive Office Furniture Company has effectively put in use all the strategies required to ensure the success of the company in the competitive market. For the strategies,

products produced are of high quality and in different styles persuading the consumers to buy the furniture for the company. The company has also come up with the right mode of distributing the products to the consumers at the right time after advertising the products using the right media strategy. Therefore,

the marketing plan is necessary for the success of the organization when all the strategies are effectively and efficiently followed by the management.

管理学代写

市场学代写

References

Armstrong, G. M., Kotler, P., Harker, M., & Brennan, R. (2018). Marketing: an introduction. Pearson UK.
De Veirman, M., Cauberghe, V., & Hudders, L. (2017). Marketing through Instagram influencers: the impact of several followers and product divergence on brand attitude. International Journal of Advertising, 36(5), 798-828.
Išoraitė, M. (2016). Marketing mix theoretical aspects. International journal of research granthaalayah, 4(6), 25-37.
McDonald, M., & Wilson, H. (2016). Marketing Plans: How to prepare them, how to profit from them. John Wiley & Sons.
Nagle, T. T., & Müller, G. (2017). The strategy and tactics of pricing: A guide to growing more profitably. Routledge.
Singh, R., Singh, R. K., & Banerji, D. (2018). Emotion regulation–natural reward strategy linkage and its impact on sales performance: the mediating impact of salesmanship skills. Journal of Business & Industrial Marketing.

Wu, Y. L., & Li, E. Y. (2018). The marketing mix, customer value, and customer loyalty in social commerce. Internet Research.
Rosenfeld, S. A. (2017). Bringing business clusters into the mainstream of economic development. European planning studies, 5(1), 3-23.
Baran, R. J., & Galka, R. J. (2016). Customer Relationship Management: the foundation of contemporary marketing strategy. Taylor & Francis.
Wedel, M., & Kamakura, W. A. (2012). Market segmentation: Conceptual and methodological foundations (Vol. 8). Springer Science & Business Media.
ProgressiveOffice. (2020). Office Furniture Melbourne, Designs, Chairs, Desks, Tables, Supplies in VIC. Retrieved 13 March 2020, from https://www.progressiveoffice.com.au/
Atidira, R., Telagawathi, N. L. W. S., & Kusuma, G. W. (2019, November). Analysis of Brand Image and Promotions and their Effect on Purchase Decisions. In International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 19). Atlantis Press.