Marketing Analysis – Starbucks in Pakistan
营销分析——星巴克在巴基斯坦
营销战略分析代写 Starbucks is an American company which has wide ranging chain of coffee houses in the whole world. it was founded in Seattle city
Introduction
Starbucks is an American company which has wide ranging chain of coffee houses in the whole world. it was founded in Seattle city located in Washington States during 1971. The Starbucks was named after a novel character written by Moby Dick. Initially Starbucks was based to sell good quality coffee beans and equipment used to make coffee. One of the owner Schultz was impressed by the coffee shops in Italy. He expanded the company to a café. Starbucks is now among the successful companies of the world among coffee shop business Starbucks is a market leader. Starbucks is said the provide the best quality coffee in the world. the environment of the coffee provides a place for the clients to relax and enjoy their time with friends and family, or alone. Its high-quality coffee, relaxing place and excellent services is what attracts the audience.
The attitude that increased the customer value is that the company not only compete with the other coffee shops but with the whole market. According to the recent stats (October, 2019) Starbucks has the highest shares amongst the all other coffee shops in US. 营销战略分析代写
译文：
介绍
星巴克是一家美国公司，在全球拥有广泛的连锁咖啡馆。它于 1971 年在位于华盛顿州的西雅图市成立。星巴克以白鲸记的小说人物命名。最初，星巴克的基地是销售优质咖啡豆和用于制作咖啡的设备。店主之一舒尔茨对意大利的咖啡店印象深刻。他将公司扩展为一家咖啡馆。星巴克现已跻身于世界咖啡店业务中的成功公司之列，星巴克是市场领导者。星巴克被称为提供世界上最优质的咖啡。咖啡的环境为客户提供了一个放松和与朋友和家人或独自享受时光的地方。其优质的咖啡、休闲的场所和优质的服务吸引了观众。
提高客户价值的态度是，公司不仅与其他咖啡店竞争，而且与整个市场竞争。根据最近的统计数据（2019 年 10 月），星巴克在美国所有其他咖啡店中的份额最高。营销战略分析
“Market share of selected leading coffee chains in the United States as of October 2019, by number of outlets”
Starbucks has incorporated the 4Ps of marketing that has been helping the company to work successfully. Starbuck shows of the effective use of marketing mix can improve the development of the brand and its growth among other multination businesses. The marketing mix of Starbucks is flexible, and it is changed according to the situational needs. The 4Ps of marketing includes: Product, Price, Place and Promotion.
Products of Starbucks: Their business innovation has also affected the products the company offered. Initially the company focused on providing high quality coffee beans and equipment only. After expanding the company to coffee house, the quantity of products increased. Starbucks has been continuously developing and inventing new recipes and offering it to the customers. Due to their efforts on producing unique and good products the company has thrived for many years. The diversity in products attracts more customers and increases the sale of the Starbucks.营销战略分析代写
The products of Starbucks have following main categories: Coffee, Baked items, Tea, Shakes /Smoothies, Frappuccino, Merchandise (Instant coffee, mugs, etc.), other beverages and food
译文：
“截至 2019 年 10 月，美国部分领先咖啡连锁店的市场份额（按门店数量）”
星巴克已经纳入了帮助公司成功运作的营销 4P。星巴克表明有效使用营销组合可以促进品牌的发展及其在其他跨国企业中的增长。星巴克的营销组合是灵活的，根据情况需要而变化。营销的4P包括：产品、价格、地点和促销。
星巴克的产品：他们的业务创新也影响了公司提供的产品。最初，该公司只专注于提供高品质的咖啡豆和设备。将公司扩大到咖啡馆后，产品数量增加。星巴克一直在不断开发和发明新的食谱并将其提供给客户。由于他们努力生产独特而优质的产品，公司多年来蓬勃发展。产品的多样性吸引了更多的顾客并增加了星巴克的销售额。
星巴克的产品主要有以下几类：咖啡、烘焙食品、茶、奶昔/冰沙、星冰乐、商品（速溶咖啡、马克杯等）、其他饮料和食品 营销战略分析
Pricing Strategy of Starbucks:
“Premium Pricing Strategy” is used by Starbucks. According to this strategy, Starbucks take advantage of the preconceived notion that good quality products are expensive. The higher the price, the higher the quality. Products of Starbucks are expensive than the competing companies. However, Starbucks still maintains the high position as it provides the customers with the with the good products. This strategy is related with the generic competitive strategy of the Starbucks which helps the company to maintain its brand image.
Starbucks Places: Starbucks products are offered mostly in Coffee shops and cafes. There are some other places and channels as well where Starbucks products are available such as retailers and online order.营销战略分析代写
Promotion: Starbucks promotes their products through advertising, public relation, sales promotion and word of mouth marketing etc. however, the word of mouth marketing has played a major role in the promotion of the Starbucks.
Starbucks aims to expand its chain of coffeeshops around the world. It has coffee shops in most of the developed countries. If Starbucks opens a coffeehouse in Pakistan which is although a developing country. However, it will still be economical for the company as Pakistan has social class structure. It is already very famous in the country, the other brands cannot compete it. Not everyone will be able to afford it but elites of the country who are mostly in the capital city of the country can easily be targeted.
星巴克的定价策略：
星巴克采用的是“溢价定价策略”。根据这一战略，星巴克利用了优质产品价格昂贵的先入为主的观念。价格越高，质量就越高。星巴克的产品比竞争公司贵。然而，星巴克仍然保持着高位，因为它为顾客提供了好的产品。这一战略与星巴克的通用竞争战略有关，有助于公司维护其品牌形象。
星巴克门店：星巴克产品主要在咖啡店和咖啡馆提供。还有一些其他地方和渠道以及星巴克产品，例如零售商和在线订购。
推广：星巴克通过广告、公关、促销和口碑营销等方式来推广自己的产品。然而，口碑营销在星巴克的推广中发挥了主要作用。
星巴克的目标是在全球范围内扩展其咖啡连锁店。它在大多数发达国家都有咖啡店。如果星巴克在巴基斯坦开一家咖啡馆，巴基斯坦虽然是一个发展中国家。然而，由于巴基斯坦的社会阶层结构，这对公司来说仍然是经济的。它在国内已经非常有名，其他品牌无法与之抗衡。不是每个人都能负担得起，但主要位于该国首都的国家精英很容易成为目标。营销战略分析
Assessing the Market
PESTLE ANALYSIS
Political:
This component of the PESTLE focuses on the effect of governments on companies. Starbucks mainly provides customers with the coffee. To produce products such as coffee. The company needs raw material that are imported from the different countries or regions. Different countries and regions have their own set of laws that Starbucks must follow to regulate their operations normally. Violation of the laws can result in serious consequences for the company.
Starbucks not only has to follow the laws of the sourcing country but the must also adhere to rules and regulation by the global corporations and government of the developed and developing countries. United States has its own strict rules for multinational companies which Starbucks has to follow. Starbucks is under the supervision of both home government and government of sourcing countries as well as international bodies. A single mistake can affect the company drastically.营销战略分析代写
Regional integration is an opportunity for the company to expand its coffeehouses across the world. Governments across the world are working on providing better infrastructures to the people. this advancement helps Starbuck in order to access more suppliers and markets. In many countries bureaucratic red tape exists which creates more difficulties for Starbucks.
In Pakistan the poor infrastructure, poor regulatory systems, bureaucratic system, high fiscal deficits, foreign investment and reservation of key products will create difficulties for Starbuck. Federal Board of Revenues in Pakistan keeps a check on the companies and make sure they are providing the relevant taxes.营销战略分析代写
评估市场
研杵分析
政治的：
PESTLE 的这一组成部分侧重于政府对公司的影响。星巴克主要为顾客提供咖啡。生产咖啡等产品。公司需要从不同国家或地区进口的原材料。不同的国家和地区有自己的一套法律，星巴克必须遵守这些法律来规范其正常运营。违反法律可能会给公司带来严重后果。
星巴克不仅要遵守采购国的法律，还必须遵守全球公司和发达国家和发展中国家政府的规章制度。美国对跨国公司有自己严格的规定，星巴克必须遵守。星巴克受到本国政府和采购国政府以及国际机构的监督。一个错误就会对公司产生巨大的影响。
区域整合是该公司在全球扩展其咖啡馆的机会。世界各国政府都在努力为人民提供更好的基础设施。这一进步有助于星巴克进入更多供应商和市场。许多国家存在官僚主义的繁文缛节，这给星巴克带来了更多困难。
在巴基斯坦，基础设施薄弱、监管体系不健全、官僚体制、财政赤字高企、外国投资和关键产品的储备将给星巴克带来困难。巴基斯坦联邦税务局对这些公司进行检查，并确保他们提供相关税款。营销战略分析
Economical
Due to the global economic recession, people are cutting expenses of their lives. However, this global economic recession has not affected the consumption of coffee. People continued to take coffee with the same rate of amount as before. Instead of cutting down coffee people are opting for coffees that are less expensive. Considering this Starbucks should change its price and make it according to the market. This can increase their customer rates. In developing countries, the decrease in the employment rate and increase in the economic growth provides Starbucks the opportunity to acquire increased revenues around the world from various markets. The increase in the labor costs is a threat to Starbucks as the company has to spend more expenses on the ingredients.
Socio-Cultural
According to stats, most of the customers of Starbucks are adults above 30 years. It shows that the company needs to work on attracting young people to buy coffee from Starbucks. One reason for less young customers can be because of high prices of the products. The young customers are not able to afford it. Considering this Starbucks should try to reduce the prices of their products as much as possible without compromising on the quality. This way the company can include the customers from middle and lower background. It is crucial for the company to engage the young adults into coffee culture and purchasing from their brand for long term prosperity.营销战略分析代写
As people are becoming more health conscious. Thus, introducing more products that are healthy and has less calories will attract more consumers.
However, In Pakistan studies shows that people prefer tea over coffee. Tea is consumed twice a day whereas coffee is consumed occasionally. People who drink coffee in Pakistan likes coffee which is milky. So in order to operate in Pakistan more money will be spent on buying milk.
译文：
经济
由于全球经济衰退，人们正在削减生活开支。然而，这次全球经济衰退并未影响咖啡的消费。人们继续以与以前相同的量喝咖啡。人们没有减少咖啡，而是选择更便宜的咖啡。考虑到这个星巴克应该改价，根据市场来做。这可以提高他们的客户率。在发展中国家，就业率的下降和经济增长的增加为星巴克提供了从全球各个市场获得更多收入的机会。劳动力成本的增加对星巴克构成威胁，因为该公司不得不在原料上花费更多的费用。
社会文化
据统计，星巴克的大部分顾客都是30岁以上的成年人。这表明公司需要努力吸引年轻人从星巴克购买咖啡。年轻客户较少的原因之一可能是产品价格高。年轻的顾客买不起。考虑到这一点，星巴克应该在不影响质量的情况下尽可能降低产品价格。这样公司就可以将中低背景的客户包括在内。对于公司来说，让年轻人融入咖啡文化并从他们的品牌中购买产品以实现长期繁荣至关重要。
随着人们越来越注重健康。因此，推出更多健康且卡路里更少的产品将吸引更多消费者。
然而，在巴基斯坦的研究表明，人们更喜欢茶而不是咖啡。每天喝两次茶，而偶尔喝咖啡。在巴基斯坦喝咖啡的人喜欢乳白色的咖啡。因此，为了在巴基斯坦开展业务，将花更多的钱购买牛奶。营销战略分析
Technology
Adapting to more technologies is a must for companies to flourish. Starbucks as well has taken few steps in this regard. Starbucks has collaborated with Apple; the company introduced a mobile app for ordering. Starbucks also provide internet facilities to its customers. So, they can spend their time in Starbucks with ease. If they want to work or enjoy. Mobile payments can also be introduced by the company. All these aspects will be equally beneficial in Pakistan.
Environment
Environmentally safe practices must be adopted by all the companies for the sustainability of the environment. The environmental activists were concern that Starbucks practices are an addition to the pollution. Starbucks decreased the use of plastic and introduce reuse able straws. The company can also introduce the bio-degradable products instead of plastic. Starbucks will be required to follow the rules and regulations of the environment ministry of Pakistan.营销战略分析代写
译文：
技术
适应更多的技术是企业蓬勃发展的必要条件。 星巴克在这方面也采取了一些措施。 星巴克曾与苹果合作； 该公司推出了一款用于订购的移动应用程序。 星巴克还为其客户提供互联网设施。 因此，他们可以轻松地在星巴克度过时光。 如果他们想工作或享受。 公司也可以推出移动支付。 所有这些方面对巴基斯坦都同样有益。
环境
为了环境的可持续性，所有公司都必须采用环境安全的做法。 环保人士担心星巴克的做法是污染的补充。 星巴克减少了塑料的使用，并引入了可重复使用的吸管。 该公司还可以推出可生物降解的产品来代替塑料。 星巴克将被要求遵守巴基斯坦环境部的规章制度。营销战略分析
Legal
Starbucks has to follow the laws of the countries it import the raw material and home market US. If Starbucks has to open its branch in Pakistan, it must take into account the related laws and policies of the country. The products offered to client must be according to the health regulatory bodies instructions as well.
In Pakistan, 91% of the people prefer drinking tea and only 8% prefer coffee (Gallup, 2009). Islamabad can be a best option for it as it hosts many foreigners who will prefer Starbucks over any other coffee shop. Starbucks can target young adults as the trend of coffee culture among them is already increasing. If Starbucks comes to Pakistan, the key competitor for it is Nescafe. People consume Nescafe coffee in Pakistan which includes coffee beans, instant coffee and chilled coffee. The pricing strategy of Nescafe depends on the competitors and demand. It is cheaper than the Starbucks. Starbucks can opt for similar distributing channels like Nescafe. They distribute their products according to the demand and make sure the product reaches the target audience.营销战略分析代写
Assessing the Company’s Capabilities
By viewing the company’s expansion and growth policy, it is clear that Starbucks is ready to expand in even more markets. And now developing markets should be a focus of expansion, to which Pakistani market suits well.
SWOT Analysis
Strengths:
1.Strong brand image: Starbucks Corporation is a huge brand by itself and have a strong brand image in food and beverages industry. The company has tremendous following and growing number of loyal customers which adds to its stability. It is ranked 6th for being world’s most admirable company by fortune, and ranked 11th in Brand Finance US top 100, in 2021. Starbucks Corporation has a brand value of $11,246 Million, according to Interbrand in 2020.
译文：
合法的
星巴克必须遵守其进口原材料和美国本土市场的国家/地区的法律。如果星巴克要在巴基斯坦开设分店，必须考虑到该国的相关法律和政策。提供给客户的产品也必须符合卫生监管机构的指示。
在巴基斯坦，91% 的人喜欢喝茶，只有 8% 的人喜欢喝咖啡 (Gallup, 2009)。伊斯兰堡可能是它的最佳选择，因为它接待了许多喜欢星巴克而不是其他咖啡店的外国人。星巴克可以针对年轻人，因为他们中的咖啡文化趋势已经在增加。如果星巴克来到巴基斯坦，它的主要竞争对手是雀巢咖啡。人们在巴基斯坦消费雀巢咖啡，包括咖啡豆、速溶咖啡和冷冻咖啡。雀巢咖啡的定价策略取决于竞争对手和需求。它比星巴克便宜。星巴克可以选择雀巢咖啡等类似的分销渠道。他们根据需求分发产品，并确保产品到达目标受众。
评估公司的能力
通过查看公司的扩张和增长政策，很明显星巴克已准备好在更多市场进行扩张。现在发展中市场应该是一个扩张的重点，巴基斯坦市场很适合。
SWOT分析
优势：
1.强大的品牌形象：星巴克公司本身就是一个巨大的品牌，在食品和饮料行业拥有强大的品牌形象。该公司拥有大量的追随者和越来越多的忠实客户，这增加了其稳定性。根据财富，它在世界上最令人钦佩的公司中排名第 6 位，在 2021 年美国品牌金融 100 强中排名第 11 位。 根据 Interbrand 的数据，星巴克公司在 2020 年的品牌价值为 112.46 亿美元。
Fig.1. Shows the brand value of Starbucks by Interbrand in recent times.
2.Growth in outlets/ stores: in 1998 there were 1,886 stores worldwide, this number increased to 32,660 in 2020. Which means, 30,774 stores were added to the brand in 22 years of time period.
3.Strategic planning and reinvestment strategy: most of the profit company makes goes back into expansion of the business. Starbucks Corporation seems to have a well-established growth strategy that seems to work very well for them.
4.Quality and standards: Starbucks Corporation has done brilliantly in recent times due to its finest blends of coffee. They have maintained similar taste and standards throughout the locations. And the coffee has a unique taste acquired from a distinct way of blending coffee, which is loved by their customers.
5.Employee treatment: Starbucks treats its employee’s well, in terms of pay, flexible hours and holidays. Which eventually leads to employees that treat customers well. They have consistently listed in fortune’s Top 100 places to work at.
译文：
图。1。 Interbrand近来展现了星巴克的品牌价值。 2.奥特莱斯/门店增长：1998 年，全球共有 1,886 家门店，2020 年这一数字增加到 32,660 家。这意味着，在 22 年的时间段内，该品牌新增了 30,774 家门店。 3.战略规划和再投资策略：公司的大部分利润都用于业务扩张。星巴克公司似乎有一个完善的增长战略，似乎对他们非常有效。 4.质量和标准：星巴克公司最近因其最好的咖啡混合而表现出色。他们在整个地点都保持着相似的品味和标准。而且咖啡具有独特的混合咖啡方式，深受顾客喜爱。 5.员工待遇：星巴克在薪酬、弹性工作时间和假期等方面善待员工。这最终会导致员工善待客户。他们一直在《财富》杂志的前 100 名工作场所中名列前茅。营销战略分析
1.High prices: for middle-class, and working tier of the world, Starbucks is a costly coffee to consume, compared to other coffee outlets. High prices result in decreased number of consumers.
2.Generalized standards of the products: the products are not crafted to needs or desires of the culture, and it can be seen worldwide that Starbucks outlets sell the same products in every store. The same products may not be in alignment with the preference of the customers from certain cultures.
3.Banishment of certain products: in recent times Starbucks has banished some popular and in demand products from the market, which can result in lead to loss of customer base.
4.Product imitation: Starbucks Corporation does not own any unique products. As they all are easily imitable by other rival corporations in the market, that may sell these at a low price, which may lead to decrease in popularity of Starbucks ((6)).
5.Dependent on import of coffee beans: Starbucks is highly dependent on the purchase of coffee beans, as if there is a fluctuation in prices of coffee beans, the prices of the products will also fluctuate. Resulting in the loss of customers.营销战略分析代写
译文：
1.高价：对于世界的中产阶级和工作阶层来说，与其他咖啡店相比，星巴克是一种昂贵的咖啡。高价格导致消费者数量减少。
2.产品的通用标准：产品不是根据文化的需要或欲望而制作的，在全球范围内可以看到星巴克门店每家商店都销售相同的产品。相同的产品可能不符合来自某些文化的客户的偏好。
3.某些产品的驱逐：最近星巴克将一些流行和需求的产品从市场上驱逐，这可能导致客户群的流失。
4.产品模仿：星巴克公司不拥有任何独特的产品。由于它们都很容易被市场上的其他竞争对手模仿，它们可能会以低价出售它们，这可能会导致星巴克的受欢迎程度下降（（6））。
5.依赖进口咖啡豆：星巴克高度依赖咖啡豆的采购，好像咖啡豆的价格有波动，产品的价格也会有波动。导致客户流失。
1.Expand to new or developing markets: Starbucks has most of the outlets in developed countries, like USA and European countries. This could be very beneficial to expand in developing countries, where market competition is not very strong.
2.Diversity in products: by increasing the number of products and increasing the diversity in-between them can increase the customer base and can give a revenue growth opportunity. Starbucks can tailor their new products to the consumer preferences in developing countries to increase the rate of success there.
3.Partnership with other firms: co-branding always helps both the brands in increasing the revenue growth. Starbucks can also take advantage of this.
4.Delivery system: most of the customers use other delivery services to order Starbucks in the comfort of home. If introduced a delivery system, could open a new channel for the revenue growth.营销战略分析代写
译文：
1.拓展新兴市场或发展中市场：星巴克在美国和欧洲国家等发达国家拥有大部分网点。 这对于在市场竞争不是很激烈的发展中国家进行扩张可能非常有益。
2. 产品多样性：通过增加产品数量并增加产品之间的多样性，可以增加客户群并提供收入增长机会。 星巴克可以根据发展中国家消费者的喜好定制他们的新产品，以提高那里的成功率。
3.与其他公司合作：联合品牌总是有助于两个品牌增加收入增长。 星巴克也可以利用这一点。
4.送货系统：大多数客户使用其他送货服务在舒适的家中订购星巴克。 如果引入交付系统，可以为收入增长开辟新的渠道。营销战略分析
1.Competition with low cost coffee house: many coffee houses exist that sell coffee at a cheaper rate than Starbucks. This is a continuous threat to the corporation as to enjoy a same level of coffee but at a cheaper rate, customers may start to move away from the brand.
2.Copying of brands: Starbucks do not own any unique blends of coffee or products and these could easily be imitated by other cheaper coffee houses. Resulting in decreased customer base, which is a treat to value of the brand.
3.Rising prices of coffee: Company face a constant threat in the form of changing prices of coffee in the market. As they import special Arabian coffee, on which company is highly dependent. With the increase in coffee prices company may face a loss in revenue.
4.Being a global supply chain: as Starbucks corporation is a global supply change, so any disruption in the supply of the stock may cause a significant challenge for them.营销战略分析代写
译文：
1.与低成本咖啡馆的竞争：存在许多以比星巴克更便宜的价格出售咖啡的咖啡馆。 这对公司来说是一个持续的威胁，因为他们可以享受同等水平的咖啡，但价格更便宜，客户可能会开始远离该品牌。
2.品牌复制：星巴克不拥有任何独特的混合咖啡或产品，这些很容易被其他更便宜的咖啡馆模仿。 导致客户群减少，这是对品牌价值的一种享受。
3.咖啡价格上涨：公司面临着不断变化的市场咖啡价格威胁。 由于他们进口特殊的阿拉伯咖啡，因此公司高度依赖。 随着咖啡价格的上涨，公司可能面临收入损失。
4.成为全球供应链：由于星巴克公司是全球供应变化，因此任何库存供应中断都可能对他们造成重大挑战。营销战略分析
Hofstede model of six dimensions will be used to assess the marketing differences of Pakistan when compared to other countries.
Power distance: the extent to which less powerful members of society think that power is equally distributed. According to Hofstede insight Pakistan is on an intermediate level, as it cannot be properly established to preference of Pakistan on this item.
Individualism: the degree of interdependence of the members of the society. Pakistan is very low in this dimension as being a collectivistic society. It is because of the dependence and long-term commitment to the extended family.
Masculinity: indicates how much a society is driven by competition, achievement and success. According to Hofstede insight Pakistan scores intermediate on masculinity level.
Uncertainty avoidance: indicated how well a society deals with the uncertainty of the future, as it is unknown. Pakistan scores high on this item as it maintains rigid set of beliefs and ideas and intolerant to unorthodox behavior.
Long term orientation: indicates how well a country maintain a link to its past while dealing with future challenges. Pakistan scores intermediately on this item.
Indulgence: indicates the extent to which people try to control their desires and impulses. Pakistan scores very low on this as it is a very restraint society.营销战略分析代写
译文：
将使用六个维度的霍夫斯泰德模型来评估巴基斯坦与其他国家相比的营销差异。
权力距离：社会中权力较弱的成员认为权力平均分配的程度。根据霍夫斯泰德的见解，巴基斯坦处于中间水平，因为它不能正确地建立在巴基斯坦对这个项目的偏好上。
个人主义：社会成员的相互依赖程度。作为一个集体主义社会，巴基斯坦在这方面的表现非常低。这是因为对大家庭的依赖和长期承诺。
男子气概：表示社会在多大程度上受到竞争、成就和成功的驱动。根据霍夫斯泰德的洞察力，巴基斯坦在男子气概水平上得分中等。
不确定性规避：表示一个社会如何处理未来的不确定性，因为它是未知的。巴基斯坦在这个项目上得分很高，因为它保持着僵化的信念和想法，并且不能容忍非正统的行为。
长期定位：表明一个国家在应对未来挑战的同时与过去保持联系的程度。巴基斯坦在这一项上得分中等。
放纵：表示人们试图控制自己的欲望和冲动的程度。巴基斯坦在这方面得分很低，因为它是一个非常克制的社会。营销战略分析
Technical issue may arise in entering the Pakistan market, as star-up cost is high in acquiring Starbucks franchise. Brand loyalty would be difficult to break, as many coffee brands have established their base in the Pakistani food and beverage market, like Gloria Jeans, Second Cup, Coffee Beans and Tea Leaf, etc. Legalization and licensing will not be an issue as Pakistan’s policy related overseas investment is very cooperative and recently many international brands have set up their factories in Pakistan.
Starbucks corporation has a long history of expansion in new market, as it is a renowned international brand. Starbucks Corporation has many outlets and stores in USA, Australia and most of the European countries. But most of the expansion is done in developed markets, so it can be a tough market to work upon. Also, customer or population segments are not like the countries where they company has most of their outlets, making this a difficult market to step in. Starbucks do not have tailor made products for the targeted market but if they do make such products it will be helpful in grounding their feet in this market.营销战略分析代写
译文：
进入巴基斯坦市场可能会出现技术问题，因为获得星巴克特许经营权的启动成本很高。品牌忠诚度很难打破，因为许多咖啡品牌已经在巴基斯坦的食品和饮料市场建立了自己的基地，比如 Gloria Jeans、Second Cup、Coffee Beans 和 Tea Leaf 等。 合法化和许可不会因为巴基斯坦的政策而成为问题相关的海外投资合作非常紧密，最近很多国际品牌都在巴基斯坦设厂。
星巴克公司在新市场的扩张历史悠久，是国际知名品牌。星巴克公司在美国、澳大利亚和大多数欧洲国家拥有许多分店和商店。但大部分扩张是在发达市场完成的，因此它可能是一个难以处理的市场。此外，客户或人口细分与他们公司拥有大部分网点的国家/地区不同，这使得这个市场难以进入。星巴克没有为目标市场量身定制的产品，但如果他们确实生产此类产品，它将是有助于他们在这个市场上立足。营销战略分析
Cost structure competition can be a major risk in Pakistani market. As many existing coffee houses and brands have a very cheaper rate to offer to the customer compared to Starbucks corporation. Brand loyalty for other previously existing brands may also pose a threat to the expansion of company to Pakistan. This market has also been unstable in previous years because of the security issue, but recently it has been stable, but reoccurrence of these events may pose a risk as revenue growth can be severely affected by this.
Starbucks corporation has access to many different distribution channels for outside the company operated stores. That includes joint ventures, warehouse clubs and grocery channels. There is a direct distribution process for the outlets outside the company to provide all products.
By considering all the risks, factors and previous expansion history of the corporation, it will not take long to launch the brand in Pakistani market. As interest of the investors is the step that may consume time, rest will take no time in launch of the brand.营销战略分析代写
A renowned international brand like Starbucks could profit a lot by stepping in the market of Pakistan, as now company should start to expand in developing countries and markets to increase the revenue. Pakistani market seems to be a great point to being as have a diverse segments of customers. The market is not strong enough to tackle a big brand like Starbucks, so it will be easy to enter the market and attract customers. But there are risks involved to that, being collectivistic country it won’t be easy to break previously existing brand loyalties and to compete with existing brands of food and beverages.
Population score more on uncertainty avoidance means it would be a bit difficult to attract customers in the beginning. But given some time this can turn into a plus point, with increase in customer with time it would be difficult to break the customer base of Starbucks. By entering the Pakistani market, this step will benefit both the company and the country in growth. There are always challenges and risks in stepping in a new field, but it also comes with great opportunities.
译文：
成本结构竞争可能是巴基斯坦市场的主要风险。由于与星巴克公司相比，许多现有的咖啡馆和品牌向客户提供的价格非常便宜。其他先前存在的品牌的品牌忠诚度也可能对公司向巴基斯坦的扩张构成威胁。由于安全问题，这个市场在前几年也不稳定，但最近一直稳定，但这些事件的再次发生可能会带来风险，因为收入增长可能会受到严重影响。
星巴克公司可以访问许多不同的分销渠道，用于公司外部经营的商店。这包括合资企业、仓储俱乐部和杂货渠道。公司外部的网点有一个直接分销流程来提供所有产品。
考虑到公司的所有风险、因素和之前的扩张历史，在巴基斯坦市场推出该品牌的时间不会太长。由于投资者的兴趣是可能会消耗时间的步骤，因此品牌的推出不需要时间。
像星巴克这样的国际知名品牌可以通过进入巴基斯坦市场获得丰厚的利润，因为现在公司应该开始向发展中国家和市场扩张以增加收入。巴基斯坦市场似乎是一个很好的地方，因为它拥有不同的客户群。市场不够强大，无法对付星巴克这样的大品牌，所以很容易进入市场并吸引顾客。但这存在风险，作为集体主义国家，打破先前存在的品牌忠诚度并与现有的食品和饮料品牌竞争并不容易。
人口在避免不确定性方面得分更高，这意味着一开始吸引客户会有点困难。但如果有一段时间，这可以变成一个加分点，随着时间的推移客户增加，很难打破星巴克的客户群。通过进入巴基斯坦市场，这一步将有利于公司和国家的增长。踏入一个新的领域总是有挑战和风险的，但也伴随着巨大的机遇。营销战略分析
References
Bondarenko, P. (2016). Starbucks | American company. In: Encyclopædia Britannica. [online] Available at: https://www.britannica.com/topic/Starbucks.
Burdette, K. (2019). 100 Best Companies to Work For. [online] Fortune. Available at: https://fortune.com/best-companies/.
Dudovskiy, J. (2017). Starbucks Segmentation, Targeting and Positioning – Targeting Premium Customers with Quality Products and Service - Research-Methodology. [online] Research-Methodology. Available at: https://research-methodology.net/starbucks-segmentation-targeting-and-positioning-targeting-premium-customers-with-quality-products-and-service/.
entreprene (2020). PESTLE Analysis of Starbucks. [online] The Strategy Watch. Available at: https://www.thestrategywatch.com/pestle-analysis-starbucks/.
Greenspan, R. (2015). Starbucks Corporation’s Marketing Mix (4Ps) Analysis. [online] Panmore Institute. Available at: http://panmore.com/starbucks-coffee-marketing-mix-4ps-analysis#:~:text=Starbucks%20Corporation%20(Starbucks%20Coffee%20Company.
Gupta, S.K. (2019). Starbucks SWOT 2019 | SWOT Analysis of Starbucks | Business Strategy Hub. [online] Business Strategy Hub. Available at: https://bstrategyhub.com/swot-analysis-of-starbucks-starbucks-swot/.
Hofstede Insights. (2019). Country Comparison - Hofstede Insights. [online] Available at: https://www.hofstede-insights.com/country-comparison/pakistan/.
Interbrand. (n.d.). Starbucks. [online] Available at: https://interbrand.com/best-global-brands/starbucks/.
Juneja, P. (2015). PESTLE Analysis of Starbucks. [online] Managementstudyguide.com. Available at: https://www.managementstudyguide.com/pestle-analysis-of-starbucks.htm.
Management Glossary. (2020). SWOT Analysis of Starbucks - Starbucks SWOT Analysis. [online] Available at: https://managementglossary.com/swot-analysis-of-starbucks/.
Pakistan Defence. (n.d.). Coffee Culture in Pakistan. [online] Available at: https://defence.pk/pdf/threads/coffee-culture-in-pakistan.569681/ [Accessed 21 Mar. 2021].
Pakistan Today. (2021). The elitist paradigm and Pakistan’s economy. [online] Available at: https://www.pakistantoday.com.pk/2021/02/07/the-elitist-paradigm-and-pakistans-economy/ [Accessed 21 Mar. 2021].
penmypaper.com. (n.d.). Strategy for Starbucks Brand Image. [online] Available at: https://penmypaper.com/knowledge-base/starbucks-brand-image.
Smithson, N. (2017). Starbucks Coffee PESTEL/PESTLE Analysis & Recommendations - Panmore Institute. [online] Panmore Institute. Available at: http://panmore.com/starbucks-coffee-pestel-pestle-analysis-recommendations.
Team, C.E. (2016). Nestlé conquers Pakistan. [online] CoffeeBI | Coffee Business Intelligence. Available at: https://coffeebi.com/2016/03/24/nestle-conquers-pakistan/#:~:text=The%20competitive%20coffee%20market%20in [Accessed 21 Mar. 2021].
Team, M.S. (n.d.). Nescafe Marketing Mix (4Ps) | Nescafe Marketing Strategy. [online] MBA Skool-Study.Learn.Share. Available at: https://www.mbaskool.com/marketing-mix/products/16754-nescafe.html.
www.rankingthebrands.com. (n.d.). Starbucks Brand Ranking | All Brand Rankings where Starbucks is listed! [online] Available at: https://www.rankingthebrands.com/Brand-detail.aspx?brandID=103.
Islam, T., Ahmed, I., Ali, G. and Ahmer, Z., 2019. Emerging trend of coffee cafe in Pakistan: Factors affecting revisit intention. British Food Journal.
商科代写 编程代写 法律学代写 经济学代写 艺术代写
Weaknesses:
1.High prices: for middle-class, and working tier of the world, Starbucks is a costly coffee to consume, compared to other coffee outlets. High prices result in decreased number of consumers.
2.Generalized standards of the products: the products are not crafted to needs or desires of the culture, and it can be seen worldwide that Starbucks outlets sell the same products in every store. The same products may not be in alignment with the preference of the customers from certain cultures.
3.Banishment of certain products: in recent times Starbucks has banished some popular and in demand products from the market, which can result in lead to loss of customer base.
4.Product imitation: Starbucks Corporation does not own any unique products. As they all are easily imitable by other rival corporations in the market, that may sell these at a low price, which may lead to decrease in popularity of Starbucks ((6)).
5.Dependent on import of coffee beans: Starbucks is highly dependent on the purchase of coffee beans, as if there is a fluctuation in prices of coffee beans, the prices of the products will also fluctuate. Resulting in the loss of customers.营销战略分析代写
译文：
弱点：
1.高价：对于世界的中产阶级和工作阶层来说，与其他咖啡店相比，星巴克是一种昂贵的咖啡。高价格导致消费者数量减少。
2.产品的通用标准：产品不是根据文化的需要或欲望而制作的，在全球范围内可以看到星巴克门店每家商店都销售相同的产品。相同的产品可能不符合来自某些文化的客户的偏好。
3.某些产品的驱逐：最近星巴克将一些流行和需求的产品从市场上驱逐，这可能导致客户群的流失。
4.产品模仿：星巴克公司不拥有任何独特的产品。由于它们都很容易被市场上的其他竞争对手模仿，它们可能会以低价出售它们，这可能会导致星巴克的受欢迎程度下降（（6））。
5.依赖进口咖啡豆：星巴克高度依赖咖啡豆的采购，好像咖啡豆的价格有波动，产品的价格也会有波动。导致客户流失。
Opportunities:
1.Expand to new or developing markets: Starbucks has most of the outlets in developed countries, like USA and European countries. This could be very beneficial to expand in developing countries, where market competition is not very strong.
2.Diversity in products: by increasing the number of products and increasing the diversity in-between them can increase the customer base and can give a revenue growth opportunity. Starbucks can tailor their new products to the consumer preferences in developing countries to increase the rate of success there.
3.Partnership with other firms: co-branding always helps both the brands in increasing the revenue growth. Starbucks can also take advantage of this.
4.Delivery system: most of the customers use other delivery services to order Starbucks in the comfort of home. If introduced a delivery system, could open a new channel for the revenue growth.营销战略分析代写
译文：
机会：
1.拓展新兴市场或发展中市场：星巴克在美国和欧洲国家等发达国家拥有大部分网点。 这对于在市场竞争不是很激烈的发展中国家进行扩张可能非常有益。
2. 产品多样性：通过增加产品数量并增加产品之间的多样性，可以增加客户群并提供收入增长机会。 星巴克可以根据发展中国家消费者的喜好定制他们的新产品，以提高那里的成功率。
3.与其他公司合作：联合品牌总是有助于两个品牌增加收入增长。 星巴克也可以利用这一点。
4.送货系统：大多数客户使用其他送货服务在舒适的家中订购星巴克。 如果引入交付系统，可以为收入增长开辟新的渠道。营销战略分析
Threats:
1.Competition with low cost coffee house: many coffee houses exist that sell coffee at a cheaper rate than Starbucks. This is a continuous threat to the corporation as to enjoy a same level of coffee but at a cheaper rate, customers may start to move away from the brand.
2.Copying of brands: Starbucks do not own any unique blends of coffee or products and these could easily be imitated by other cheaper coffee houses. Resulting in decreased customer base, which is a treat to value of the brand.
3.Rising prices of coffee: Company face a constant threat in the form of changing prices of coffee in the market. As they import special Arabian coffee, on which company is highly dependent. With the increase in coffee prices company may face a loss in revenue.
4.Being a global supply chain: as Starbucks corporation is a global supply change, so any disruption in the supply of the stock may cause a significant challenge for them.营销战略分析代写
译文：
威胁：
1.与低成本咖啡馆的竞争：存在许多以比星巴克更便宜的价格出售咖啡的咖啡馆。 这对公司来说是一个持续的威胁，因为他们可以享受同等水平的咖啡，但价格更便宜，客户可能会开始远离该品牌。
2.品牌复制：星巴克不拥有任何独特的混合咖啡或产品，这些很容易被其他更便宜的咖啡馆模仿。 导致客户群减少，这是对品牌价值的一种享受。
3.咖啡价格上涨：公司面临着不断变化的市场咖啡价格威胁。 由于他们进口特殊的阿拉伯咖啡，因此公司高度依赖。 随着咖啡价格的上涨，公司可能面临收入损失。
4.成为全球供应链：由于星巴克公司是全球供应变化，因此任何库存供应中断都可能对他们造成重大挑战。营销战略分析
Hofstede dimensions
Hofstede model of six dimensions will be used to assess the marketing differences of Pakistan when compared to other countries.
Power distance: the extent to which less powerful members of society think that power is equally distributed. According to Hofstede insight Pakistan is on an intermediate level, as it cannot be properly established to preference of Pakistan on this item.
Individualism: the degree of interdependence of the members of the society. Pakistan is very low in this dimension as being a collectivistic society. It is because of the dependence and long-term commitment to the extended family.
Masculinity: indicates how much a society is driven by competition, achievement and success. According to Hofstede insight Pakistan scores intermediate on masculinity level.
Uncertainty avoidance: indicated how well a society deals with the uncertainty of the future, as it is unknown. Pakistan scores high on this item as it maintains rigid set of beliefs and ideas and intolerant to unorthodox behavior.
Long term orientation: indicates how well a country maintain a link to its past while dealing with future challenges. Pakistan scores intermediately on this item.
Indulgence: indicates the extent to which people try to control their desires and impulses. Pakistan scores very low on this as it is a very restraint society.营销战略分析代写
译文：
霍夫斯泰德尺寸
将使用六个维度的霍夫斯泰德模型来评估巴基斯坦与其他国家相比的营销差异。
权力距离：社会中权力较弱的成员认为权力平均分配的程度。根据霍夫斯泰德的见解，巴基斯坦处于中间水平，因为它不能正确地建立在巴基斯坦对这个项目的偏好上。
个人主义：社会成员的相互依赖程度。作为一个集体主义社会，巴基斯坦在这方面的表现非常低。这是因为对大家庭的依赖和长期承诺。
男子气概：表示社会在多大程度上受到竞争、成就和成功的驱动。根据霍夫斯泰德的洞察力，巴基斯坦在男子气概水平上得分中等。
不确定性规避：表示一个社会如何处理未来的不确定性，因为它是未知的。巴基斯坦在这个项目上得分很高，因为它保持着僵化的信念和想法，并且不能容忍非正统的行为。
长期定位：表明一个国家在应对未来挑战的同时与过去保持联系的程度。巴基斯坦在这一项上得分中等。
放纵：表示人们试图控制自己的欲望和冲动的程度。巴基斯坦在这方面得分很低，因为它是一个非常克制的社会。营销战略分析
Barriers to enter the market
Technical issue may arise in entering the Pakistan market, as star-up cost is high in acquiring Starbucks franchise. Brand loyalty would be difficult to break, as many coffee brands have established their base in the Pakistani food and beverage market, like Gloria Jeans, Second Cup, Coffee Beans and Tea Leaf, etc. Legalization and licensing will not be an issue as Pakistan’s policy related overseas investment is very cooperative and recently many international brands have set up their factories in Pakistan.
Company’s understanding of competency in new market
Starbucks corporation has a long history of expansion in new market, as it is a renowned international brand. Starbucks Corporation has many outlets and stores in USA, Australia and most of the European countries. But most of the expansion is done in developed markets, so it can be a tough market to work upon. Also, customer or population segments are not like the countries where they company has most of their outlets, making this a difficult market to step in. Starbucks do not have tailor made products for the targeted market but if they do make such products it will be helpful in grounding their feet in this market.营销战略分析代写
译文：
进入市场的障碍
进入巴基斯坦市场可能会出现技术问题，因为获得星巴克特许经营权的启动成本很高。品牌忠诚度很难打破，因为许多咖啡品牌已经在巴基斯坦的食品和饮料市场建立了自己的基地，比如 Gloria Jeans、Second Cup、Coffee Beans 和 Tea Leaf 等。 合法化和许可不会因为巴基斯坦的政策而成为问题相关的海外投资合作非常紧密，最近很多国际品牌都在巴基斯坦设厂。
公司对新市场能力的理解
星巴克公司在新市场的扩张历史悠久，是国际知名品牌。星巴克公司在美国、澳大利亚和大多数欧洲国家拥有许多分店和商店。但大部分扩张是在发达市场完成的，因此它可能是一个难以处理的市场。此外，客户或人口细分与他们公司拥有大部分网点的国家/地区不同，这使得这个市场难以进入。星巴克没有为目标市场量身定制的产品，但如果他们确实生产此类产品，它将是有助于他们在这个市场上立足。营销战略分析
Cost structure competition and risks
Cost structure competition can be a major risk in Pakistani market. As many existing coffee houses and brands have a very cheaper rate to offer to the customer compared to Starbucks corporation. Brand loyalty for other previously existing brands may also pose a threat to the expansion of company to Pakistan. This market has also been unstable in previous years because of the security issue, but recently it has been stable, but reoccurrence of these events may pose a risk as revenue growth can be severely affected by this.
Distribution channels
Starbucks corporation has access to many different distribution channels for outside the company operated stores. That includes joint ventures, warehouse clubs and grocery channels. There is a direct distribution process for the outlets outside the company to provide all products.
By considering all the risks, factors and previous expansion history of the corporation, it will not take long to launch the brand in Pakistani market. As interest of the investors is the step that may consume time, rest will take no time in launch of the brand.营销战略分析代写
Conclusion
A renowned international brand like Starbucks could profit a lot by stepping in the market of Pakistan, as now company should start to expand in developing countries and markets to increase the revenue. Pakistani market seems to be a great point to being as have a diverse segments of customers. The market is not strong enough to tackle a big brand like Starbucks, so it will be easy to enter the market and attract customers. But there are risks involved to that, being collectivistic country it won’t be easy to break previously existing brand loyalties and to compete with existing brands of food and beverages.
Population score more on uncertainty avoidance means it would be a bit difficult to attract customers in the beginning. But given some time this can turn into a plus point, with increase in customer with time it would be difficult to break the customer base of Starbucks. By entering the Pakistani market, this step will benefit both the company and the country in growth. There are always challenges and risks in stepping in a new field, but it also comes with great opportunities.
译文：
成本结构竞争与风险
成本结构竞争可能是巴基斯坦市场的主要风险。由于与星巴克公司相比，许多现有的咖啡馆和品牌向客户提供的价格非常便宜。其他先前存在的品牌的品牌忠诚度也可能对公司向巴基斯坦的扩张构成威胁。由于安全问题，这个市场在前几年也不稳定，但最近一直稳定，但这些事件的再次发生可能会带来风险，因为收入增长可能会受到严重影响。
分销渠道
星巴克公司可以访问许多不同的分销渠道，用于公司外部经营的商店。这包括合资企业、仓储俱乐部和杂货渠道。公司外部的网点有一个直接分销流程来提供所有产品。
考虑到公司的所有风险、因素和之前的扩张历史，在巴基斯坦市场推出该品牌的时间不会太长。由于投资者的兴趣是可能会消耗时间的步骤，因此品牌的推出不需要时间。
结论
像星巴克这样的国际知名品牌可以通过进入巴基斯坦市场获得丰厚的利润，因为现在公司应该开始向发展中国家和市场扩张以增加收入。巴基斯坦市场似乎是一个很好的地方，因为它拥有不同的客户群。市场不够强大，无法对付星巴克这样的大品牌，所以很容易进入市场并吸引顾客。但这存在风险，作为集体主义国家，打破先前存在的品牌忠诚度并与现有的食品和饮料品牌竞争并不容易。
人口在避免不确定性方面得分更高，这意味着一开始吸引客户会有点困难。但如果有一段时间，这可以变成一个加分点，随着时间的推移客户增加，很难打破星巴克的客户群。通过进入巴基斯坦市场，这一步将有利于公司和国家的增长。踏入一个新的领域总是有挑战和风险的，但也伴随着巨大的机遇。营销战略分析
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