市场经济案例代写 Zappos Case Tip Sheet 英国代写

Zappos Case Tip Sheet

Zappos 案例提示表  市场经济案例代写

市场经济案例代写   Zappos target online customers who finds it convenient to buy products online rather than on the stores. The business goal is

How Zappos Makes Mobile Unique

Business Goal

Zappos target online customers who finds it convenient to buy products online rather than on the stores. The business goal is to create convenience in purchases using a smartphone, app, and a means to pay.

Communication Goal

The primary goal of the advertisement campaign is to create customer awareness of the new mobile technologies that Zappos has in the bid to make buying easier (Abramovich, 2012). The writer informs the customers on the new mobile application, its availability and how it is better in customer experience.

Zappos 如何让移动变得独一无二     市场经济案例代写

经营目标

Zappos 的目标客户是那些觉得在网上而不是在商店里购买产品更方便的在线客户。 业务目标是使用智能手机、应用程序和支付方式在购物中创造便利。

沟通目标

广告活动的主要目标是让客户了解 Zappos 旨在使购买更容易的新移动技术（Abramovich，2012）。 作者向客户介绍了新的移动应用程序、它的可用性以及它如何改善客户体验。

Primary and Secondary Audience

The primary audience is the current customers who buy from Zappos online store while the secondary audience is the prospective customers who will learn about Zappos through media and online marketing campaigns.

Communication Objective: Applying IMC Objectives

Following are the communication objectives of the company using the Integrated Marketing Communication (IMC) according to the article by Levinson (2018).

1. Create attention and awareness of the brand to the audience


2. Create customers’ interest of the new and convenient mobile app that enable them shop online


3. To elicit desire of the customers to want and buy from Zappos store


4. If it succeeds in this campaign, the company will then look forward to building trust and loyalty by keeping its brand promise


5. Enhance the brand image through communication of the efforts it is making to making purchases easier and convenient

主要和次要观众  市场经济案例代写

主要受众是从 Zappos 在线商店购买的当前客户，而次要受众是将通过媒体和在线营销活动了解 Zappos 的潜在客户。

沟通目标：应用 IMC 目标

以下是根据莱文森 (Levinson) 的文章 (2018) 使用整合营销传播 (IMC) 的公司的传播目标。   市场经济案例代写

1.创造品牌对观众的关注和认知
2.激发客户对全新便捷的移动应用程序的兴趣，使他们能够在线购物
3.引起顾客想要从 Zappos 商店购买的欲望
4.如果此次活动取得成功，该公司将期待通过履行其品牌承诺来建立信任和忠诚度
5.通过传达其为使购买更容易和方便所做的努力来提升品牌形象

Strategic Strength of the Marketing Case

The case marketing approach is useful in communicating the brand strategy and create awareness to the current and prospective cunsumers. The company can communicate value through a compelling case like improvement in customer convenience through mobile app and end up building knowledge about the company’s products and services. For instance, in this era of mobile phone explosion, people can access information online and at any time. The use internet targeting through Search Engine Optimization (SEO), Zappos can pass the intended message to the target customers.

Strategic Weakness of the Case

The case is long and lacks brevity thus some prospective customers may find it time wasting to read it through and end up missing the intended message. Onset the writer should place the message strategically and make it brief.

营销案例的战略实力    市场经济案例代写

案例营销方法有助于传达品牌战略并为当前和潜在客户创造意识。 公司可以通过令人信服的案例传达价值，例如通过移动应用程序提高客户便利性，并最终建立有关公司产品和服务的知识。 例如，在这个手机爆炸的时代，人们可以随时在线访问信息。 通过搜索引擎优化 (SEO) 使用互联网定位，Zappos 可以将预期消息传递给目标客户。

案例的战略弱点

这个案例很长而且缺乏简洁，因此一些潜在客户可能会发现通读它浪费时间并最终错过了预期的信息。 一开始，作者应该有策略地放置信息并使其简短。

References

Abramovich, G. (2012). How Zappos makes mobile unique. Retrieved from https://digiday.com/marketing/zappos-makes-mobile-unique/

Levinson, C. (2018). IMC objective. Retrieved from https://bizfluent.com/info-8526492-imc-objectives.html

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