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PRINCIPLES OF MARKETING MANAGEMENT

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市场代写 营销代写 经济代写 The new portable electric bike will first be introduced in Sydney. The chosen location is the capital city of New South Wales 

 

Principles of Marketing Management 市场代写 营销代写 经济代写 essay代写

Market Segmentation

The new portable electric bike will first be introduced in Sydney. The chosen location is the capital city of New South Wales. The economy of Sydney is made of manufacturing, finance, education, and trading and generates more than $108 billion per year (City of Sydney, 2019). These activities have made the city one of the largest economies in Australia and hence famous in selling. Notably, in an economy like this introducing a new product is easy because there are many prospective buyers with the ability to buy. The city has a population of more than 5.07 million people and is expected to grow (Population Australia, 2019). The main social classes in Sydney range from working class to the affluent class. Due to these and more features, they make Sydney the most attractive market to sell a new portable electric bike. 市场代写 营销代写 经济代写 essay代写

Target Market

There are varieties of e-bike models that seek to target diverse customers from the age of 16 years. However, the most significant target segment is more mature customers, especially old riders. These customers may have special needs such as amputees, cancer patients, etc. Most customers will come for the bike for its eco-friendliness and ease of use compared to conventional bikes that run on fuel.经济代写 essay代写

Differentiation

The new portable electric bike is electric motor powered and use a rechargeable battery and hence eco-friendly (Spelta, 2015). Besides it being low emission is also save on power by generating its power from pedals. It is also automatic, unlike conventional bikes that required too much rider engagement. Also, the bike is light and easy to ride. 市场代写 营销代写 经济代写 essay代写

Positioning 经济代写

The bike offers uniqueness and innovative modern design. The bike blends the human power with motor power and therefore gives an exceptional riding experience. The bike can be used for various rides and routes for difference purposes (Robertson, 2019). A rider can use a pedal-powered bike to work and use it as an exercise bike in the evening after work. One can pedal downhill and use electric power up the hill.

References

City of Sydney, 2019. Business and Economy:  Global City, Local Action. Available 市场代写 营销代写 经济代写 essay代写 https://www.cityofsydney.nsw.gov.au/vision/sustainable-sydney-2030/business-and-economy

Population Australia, 2019. Sydney Population, 2019. Available http://www.population.net.au/sydney-population/

Robertson, B., 2019. As Electric Bicycles Go Faster, Evolve and Become More Popular, Legal Questions Swirl. Available https://www.forbes.com/sites/billroberson/2019/05/31/as-electric-bicycles-go-faster-evolve-and-become-more-popular-legal-questions-swirl/#a9e7b0d65fa3市场代写 营销代写 经济代写 essay代写

Spelta, C., Alli, G., Spagnol, P., Savaresi, S.M., Vanzulli, M. and Biesuz, G., Politecnico di Milano, FNM SpA and SEMS Srl, 2015. Electrically pedal-assisted bicycle. U.S. Patent 9,102,317.



营销管理原理 市场代写 营销代写 经济代写 essay代写

市场细分

新款便携式电动自行车将首先在悉尼推出。选择的位置是新南威尔士州的首府。悉尼的经济由制造业，金融，教育和贸易组成，每年创造超过1,080亿澳元的收入（悉尼市，2019年）。这些活动使该市成为澳大利亚最大的经济体之一，因此在销售方面闻名遐famous。值得注意的是，在这样的经济环境中，引入新产品很容易，因为有许多有购买能力的潜在购买者。该市人口超过507万，并有望实现增长（澳大利亚人口，2019年）。悉尼的主要社会阶层从工人阶级到富裕阶层。由于这些功能和更多功能，它们使悉尼成为销售新型便携式电动自行车的最具吸引力的市场。经济代写 essay代写

目标市场

各种各样的电动自行车模型旨在针对16岁以上的不同客户。但是，最重要的目标群体是较成熟的客户，尤其是老车手。这些客户可能有截肢者，癌症患者等特殊需求。与使用燃油的传统自行车相比，大多数客户会因为其环保和易用性而选择这款自行车。

差异化 市场代写 营销代写 经济代写 essay代写

新型便携式电动自行车由电动机驱动，并使用可充电电池，因此具有环保性（Spelta，2015年）。除了低排放外，还可以通过踏板产生动力来节省动力。它也是自动的，与传统的自行车不同，它需要太多的骑手参与。此外，自行车轻巧易骑。

定位方式

该自行车具有独特性和创新的现代设计。自行车将人力与电动机融为一体，因此具有非凡的骑行体验。该自行车可用于不同用途的各种游乐设施和路线（Robertson，2019）。骑手可以使用脚踏自行车工作，并在下班后的晚上将其用作健身车。一个人可以下坡并在山上使用电力。经济代写 essay代写

References

City of Sydney, 2019. Business and Economy:  Global City, Local Action. Available https://www.cityofsydney.nsw.gov.au/vision/sustainable-sydney-2030/business-and-economy

Population Australia, 2019. Sydney Population, 2019. Available http://www.population.net.au/sydney-population/ 市场代写 营销代写 经济代写 essay代写

Robertson, B., 2019. As Electric Bicycles Go Faster, Evolve and Become More Popular, Legal Questions Swirl. Available https://www.forbes.com/sites/billroberson/2019/05/31/as-electric-bicycles-go-faster-evolve-and-become-more-popular-legal-questions-swirl/#a9e7b0d65fa3

Spelta, C., Alli, G., Spagnol, P., Savaresi, S.M., Vanzulli, M. and Biesuz, G., Politecnico di Milano, FNM SpA and SEMS Srl, 2015. Electrically pedal-assisted bicycle. U.S. Patent 9,102,317. 市场代写 营销代写 经济代写 essay代写