财产援助演讲代写 关于全国财产援助的演讲

Speech on the Nationwide Property Assistance


关于全国财产援助的演讲


财产援助演讲代写 Hello everyone.  It is my pleasure to present to you the Home Emergency Experts marketing plan for the year beginning January 2020.



Introduction and Company Brief


Hello everyone.  It is my pleasure to present to you the Home Emergency Experts marketing plan for the year beginning January 2020. Home Emergency Experts is a UK firm that specializes in repair and maintenance of homes and properties. The reason for choosing this industry is the potential it has. The UK is one of the countries with oldest buildings dating over centuries. These properties are mostly taken as family or national heritage and as such instead of demolishing them people prefer to mend, repair and replace parts. This method is not only cheaper to home and property owners but also saves the beauty of these buildings. Therefore, Home Emergency Expert has identified this as an opportunity to grow in the market.

财产援助演讲代写

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简介和公司简介


大家好。 我很高兴向您介绍2020年1月开始的Home Emergency Experts营销计划。Home Emergency Experts是一家英国公司,专门从事房屋和财产的维修。 选择这个行业的原因是它的潜力。 英国是历史最悠久的建筑百年历史的国家之一。 这些财产大多被当作家庭或国家遗产,因此人们宁愿修补,修理和更换零件,也不愿破坏它们。 这种方法不仅对房屋和财产所有人更便宜,而且可以节省这些建筑物的美感。 因此,家庭应急专家已将其确定为市场增长的机会。财产援助演讲代写




 Presents Marketing Management and Strategy


It is important to know what marketing plan is; it is part of a business plan that seeks to lay the ground rules and act as a guide to the marketing approaches. There are various elements of marketing plan but most important parts include the marketing mix, and market segmentation, targeting and positioning. The analysis of each of these variables assists in giving the recommendations for improvement.

NPA 24:7 is a new product for Home Emergency Experts and aims to offer a platform the clients can conveniently communicate with the company through SMS, chat calls among others. To ensure that the product makes into the market also requires critical evaluation of the market. as such, SWOT, PESTEL, and Porter five forces are analyzed to see the position of the company in the market.

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介绍营销管理和策略

了解什么是营销计划很重要; 它是商业计划的一部分,旨在制定基本规则并充当营销方法的指南。 营销计划有多种要素,但最重要的部分包括营销组合,市场细分,目标定位和定位。 对这些变量中的每一个进行分析有助于提出改进建议。

NPA 24:7是针对家庭紧急情况专家的新产品,旨在为客户提供一个平台,该平台可让客户通过SMS,聊天电话等便捷地与公司通信。 为了确保产品进入市场,还需要对市场进行严格的评估。 因此,分析了SWOT,PESTEL和Porter的五种力量,以了解公司在市场中的地位。




Therefore, SWOT analysis is a framework that is used to measure the company's strengths, weaknesses, opportunities and weaknesses.


Both the strengths and opportunities grow the company while weaknesses and threats harmful to the business. Home Emergency Experts have various strengths. First, the NPA 24:7 product differentiation strategy comes from strong market orientation, quality of services, service customization and customer satisfaction. Secondly, the company has low worker turnover because of competitive compensation, specialized training, and job specialization and division of services where each worker is assigned specific customers who they establish good relationships.

The company maintains a small size of the on-duty staff at once to increase camaraderie among workers and clients and hence build upon communication and reduce response to customer needs. Thirdly, the long-term relationship with partners and suppliers has built on share knowledge about the service requirements, quality requirements, shared vision throughout service delivery. Lastly, the higher number of customer returns, monthly and annual subscriptions as well as referrals indicate a satisfied customer base and good customer services that have continued to generate annual increase in profits. The company needs to build these strengths to acquire more markets in the UK.

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因此,SWOT分析是用于衡量公司优势,劣势,机会和劣势的框架。



优势和机遇都使公司发展壮大,而劣势和威胁则对公司有害。家庭应急专家具有各种优势。首先,NPA 24:7产品差异化战略来自强大的市场定位,服务质量,服务定制和客户满意度。其次,由于竞争性薪酬,专业培训以及工作专业化和服务分工,公司的员工流失率低,每个员工都被分配了与他们建立良好关系的特定客户。 该公司立即维持少量的值班人员,以增加工人和客户之间的友爱,从而建立在沟通基础上,并减少对客户需求的反应。第三,与合作伙伴和供应商的长期关系建立在关于服务要求,质量要求和整个服务交付过程中共同愿景的共享知识上。最后,更高的客户回报率,每月和每年的订阅量以及推荐数表明满意的客户群和良好的客户服务继续产生了逐年的利润增长。该公司需要建立这些优势,以在英国获得更多的市场财产援助演讲代写








Additionally, due to the nature of the market and the industry, the company has opportunities that can be converted into strengths.


The fact that the UK has the oldest buildings in the world means that these buildings require regular repairs and maintenance. This presents a growth potential in the market. another opportunity how modern life has become dynamic and fast-paced. Technologies have reduced time for communication. Thus, Home Emergencies Experts has the role to convert these tech advancements to potentials opportunities. Ultimately, the growth in population income and the need to create a strong customer relationship rather making sales only pose a challenge to the company to strategize and capture more market.

However, there exist weaknesses and threats which if not mitigated may harm the business. Notably, the management structure of the company is not flexible enough to reflect the modern changes and requirements of an effective workplace. Therefore, there is a need to have a management structure that encourages cross-communication and interactions and hence fosters creativity and growth of the company. Also, single sourcing has been identified to threaten the company’s continuity in case of dissolution of a partner or supplier. This can be mitigated by having multiple partners and suppliers at one time. On the other hand, the threats that the company needs to deal with include new entrants who present the challenge of increase in competition.

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此外,由于市场和行业的性质,公司拥有可以转化为优势的机会。


英国拥有世界上最古老的建筑物,这意味着这些建筑物需要定期维修和保养。这代表了市场的增长潜力。另一个机会,使现代生活变得充满活力和快节奏。技术减少了通信时间。因此,家庭应急专家具有将这些技术进步转化为潜在机会的作用。归根结底,人口收入的增长以及建立牢固的客户关系而不是进行销售的需求,仅对公司制定战略和占领更多市场构成挑战。

但是,存在弱点和威胁,这些弱点和威胁如果不加以缓解可能会损害业务。值得注意的是,公司的管理结构不够灵活,无法反映现代变化和有效工作场所的要求。因此,需要一种管理结构,该结构鼓励相互交流和互动,从而促进公司的创造力和发展。同样,在合作伙伴或供应商解散的情况下,单项采购也已威胁到公司的连续性。一次拥有多个合作伙伴和供应商可以缓解这种情况。另一方面,公司需要应对的威胁包括面临竞争加剧挑战的新进入者。




Competitors Analysis 财产援助演讲代写


Moreover, a company cannot be successful without analyzing the competition in the market. A best-known method for analyzing competitors of Porter Five Forces which includes rivalry between direct competitors, the threat of new entrants and substitutes, and the bargaining power of both buyers and suppliers. The main threat is the free entry and exit of companies in the industry. As a result, buyers have higher bargaining power because there are many service providers in the market to choose. Fortunately, the bargaining power of buyers can be balanced by the low suppliers' bargaining power because of high competition. Overall, repair and maintenance industry is highly competitive and hence the company expects rivalry with insurance, construction and real estate companies.

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竞争对手分析


而且,一个公司如果不分析市场竞争就不可能成功。 分析波特五军的竞争对手的最著名方法,包括直接竞争对手之间的竞争,新进入者和替代者的威胁以及买卖双方的议价能力。 主要威胁是行业公司的自由进出。 结果,购买者具有更高的议价能力,因为市场上有很多服务提供商可供选择。 幸运的是,由于竞争激烈,可以通过低供应商的议价能力来平衡买方的议价能力。 总体而言,维修行业的竞争非常激烈,因此该公司希望与保险,建筑和房地产公司抗衡。




 Segmentation, Targeting and Positioning Decisions 财产援助演讲代写


Most importantly is the market segmentation, targeting and positioning decisions. Home Emergency Expert market is segmented into homeowners and property managers' market segments. Homeowners are the majority in the UK population making up to 70 percent. Most of these homes are at least more than two years old. The company target homeowners in the cites since they mostly do not possess the skills and time to make repairs and maintenance of their properties. Property managers on other hand lack on-site workers so that to reduce overhand costs.

Therefore, Home Emergency Experts position itself as a brand of choice in terms of convenience and response time. The company treats all clients distress as emergency hence attend to them promptly. The company also offers 24/7 access to service through SMS, call and chats.

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细分,定位和定位决策


最重要的是市场细分,目标和定位决策。 家庭应急专家市场分为房主和物业经理的市场部分。 房主是英国人口中的大多数,占70%。 这些房屋大多数都至少有两年以上的历史。 该公司针对城市中的房主,因为他们大多不具备维修和维护其财产的技能和时间。 另一方面,物业经理缺乏现场工作人员,从而减少了间接费用。

因此,就便捷性和响应时间而言,家庭应急专家将自己定位为首选品牌。 该公司将所有遇险客户视为紧急事件,因此应及时与他们联系。 该公司还通过短信,电话和聊天提供24/7全天候服务访问。财产援助演讲代写




Marketing Mix


Besides, the ultimate marketing plan is the 7Ps marketing mix. The 7Ps stand for product, promotion, place, price, people, process and physical evidence. Although it is not possible to go into many details of these elements, it is worth noting that marketing mix framework offers a foundation on which marketing efforts are built. As previously discussed, the main purpose of marketing is to communicate value to the market. Value is the utility that is created by creating a product that solves consumer needs and availing it to the market at a certain price. The availability of the value needs to be communicated to the target market through product promotion. Overall, the 7Ps presents the supply value chain of a product or service.

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营销组合


此外,最终的营销计划是7Ps营销组合。 7P代表产品,促销,位置,价格,人员,过程和实物证据。 尽管无法深入探讨这些元素的许多细节,但值得注意的是,营销组合框架为构建营销活动提供了基础。 如前所述,营销的主要目的是将价值传达给市场。 价值是通过创建一种能够满足消费者需求的产品并以一定价格将其推向市场而创建的实用程序。 价值的可用性需要通过产品促销传达给目标市场。 总体而言,7P表示产品或服务的供应价值链




Plan Evaluation and Recommendations 财产援助演讲代写


Generally, the above marketing efforts cannot be achieved without key performance measures. Therefore, the management needs to have regular comparison between the plan and actual performance. The evaluation should be time-based and within the budget.

Overall, the NPA 24:7 is a revolutionary brand and to stand out in the competitive market, it has to offer competitive value to consumers. Home Emergency Expert requires to invest heavily on modern methods of marketing to reach out to more customers. In so doing, the company will require to reduce response time and offer prompt service delivery.

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计划评估和建议


通常,没有关键的绩效指标就无法实现上述营销努力。 因此,管理层需要定期比较计划和实际绩效。 评估应基于时间并且在预算之内。

总体而言,NPA 24:7是一个革命性的品牌,要在竞争激烈的市场中脱颖而出,就必须为消费者提供竞争价值。 家庭应急专家需要在现代营销方法上投入大量资金,才能吸引更多的客户。 这样,公司将需要减少响应时间并提供及时的服务交付。

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