Strategy Marketing and Management
战略营销与管理代写 MONDO is committed to exploring the huge market in China. According to Steven, many scholars have done the research about how
1. Introduction 战略营销与管理代写
This project report would focus on MONDO, a content creation agency specializing in producing high-quality visual content and issue some recommendations. First of all, the report gives a brief introduction to MONDO, including the company profile and main business scope. Secondly, in view of the megatrend of technology breakthrough, two related drivers are proposed. In addition, this report also pays attention to the NBT MONDO and give an explanation. Finally, development goals and recommendations are also provided by this report based on the specific situation and industry conditions of MONDO.
2. Organizational description
Mondo is a creative studio that specializes in producing high-quality visual content. With over 30 years of experience in the photography and film industry. Mondo has become one of the most popular Australia's leading visual content providers.
Since the establishment of Mondo Photo in 2001, it has been signed as Mondo Film, Mondo Folio, Mondo Digital, and the current studio of the same name. Mondo, as the industry develops from classic film photography to the current digital landscape.
Studio Mondo's business scope currently includes production, photography, motion, e-commerce, bespoke solutions, styling & hum, copywriting, retouching & editing, studio hire, equipment hire, set hire, and prop hire (Studio Mondo 2021). As a result, Studio Mondo has become an innovative and flexible one-stop content creation agency.
Studio Mondo has an excellent cooperative relationship with customers. Studio Mondo is committed to maintain active and valuable relationships with customers and provide high level of quality content by building a thriving creative community for them. This relationship management system combines Studio Mondo's unparalleled industry knowledge. Flexible business model and commitment to quality, enabling Studio Mondo to meet and exceed client marketing goals.
Studio Mondo's team members have professional skills. Making it possible to establish a vast network including highly skilled photographers, videographers, stylists, talent agencies and freelance creative staff. Excellent team members enable Studio Mondo to allocate the perfect combination of talents for each shot to ensure the correct balance of quality, productivity and price.
3. Megatrends and drivers for MONDO 战略营销与管理代写
As technology grows rapidly this decade, the emergence of several innovative tools and technologies has a significant impact on various industries. Currently, Mondo studio is facing a big challenge that has seriously affected their recruitment and future market. That might require conducting disruptive innovation within their company to adopt new technology. The reason for this situation would be the megatrend of technology breakthrough.
Two drivers of the megatrend have been identified, which can be the fast development in the AI field and the transition of social media platforms. Numerous tools have been developed and published in terms of AI growth, such as AI photoshop, AI photo and video editing and AI photo taking. Which could design creative content and offer great customer solutions (Soe, 2021). Moreover, most of these tools have enabled functionalities such as voice recognition. Subtitle generations and automatic video editing, which would dramatically improve overall efficiency, convenience level and save much more time and cost (Cukier, 2021).
Besides, social media platforms such as YouTube, Instagram and Twitter are experiencing a significant transition in both content. Platform and people’s usage towards it. Nearly all those people who are on those mediums would be able to become content creators or designers by themselves on a certain level as they are able to constantly access the latest information about new tools or methods from those platforms. Therefore, the potential customers’ demand for professional assistance on videos, photos or content generation might drop while Mondo studio’s business scope is to deliver high-quality content.
4. The NBT for MONDO
Influenced by megatrends and drivers, AI photoshop will be the next big thing for MONDO to concentrate its attention on. The influence of artificial intelligence photoshop on MONDO is mainly reflected in customer service. Firstly, the advantage of AI photoshop is that AI photoshop will eventually surpass human beings in solving complex IQ problems. AI enables the designers of MONDO to finish their work more efficiently (Szocik, 2020). For example, Adobe scene stitch can recognize images and help designers modify, edit, or completely reshape some patterns. AI photoshop can be used as a tool to help MONDO's designers create their talented works. It can prevent us from doing repetitive tasks.
This is what AI photoshop is an expert in. It can also produce designs that can be formulated (standardized). Such as graphic design that can be produced at magnificent in accordance with the specifications, mature web pages and mobile interactive design. Artificial intelligence has the power to reduce the use cost of products. Flatten the information architecture and improve the overall experience. AI can make MONDO's design system more intelligent. A design system is a series of patterns, modules, and elements combined to build the design language of a brand or product (Boso et al., 2013).
AI's learning ability makes automatic drawing possible: more people draw their sketches with tools, devoting more design ideas from users for AI photoshop.
Also, it makes the design more accessible. Designers (and non-designers) can improve the quality of their works without spending quantities of energy on it. Furthermore, artificial intelligence may force us to become more creative and more competitive among others and machines.
On the other hand, AI photoshop may threaten to reduce MONDO's designers' creativity. And excessive reliance on tools will cause the loss of product personalization and industrialization. MONDO's designers may eventually give customers the same scheme and lose creativity, which will affect MONDO's reputation and corporate image. However, personalized design means that more elements need to be considered. Simplicity and personalization seem contradictory (Ashley, 2019). How to keep the product usable and straightforward and highlight personalization is both a new opportunity and challenge. To sum up, artificial intelligence photoshop will bring opportunities and challenges to Mondo's customer service.
MONDO needs to consider further how to make full use of AI technology and provide better service.
The first goal is to hire three employees from China and launch their business in a city in China in the next five years. It is recommended that Mondo studio could actively seek overseas opportunities to enhance. Their business further as the Chinese media market has been developing speedily in recent years, which shows a huge market potential. Therefore, a 5 steps action plan has been mapped out for Mondo studio in the following five years to expand in the overseas market.
Firstly, it is necessary to hire about 2-3 Chinese experts in 2 years to conduct in-depth research on the Chinese media market and pick up a proper city. Build a local network with people in China, and deal with future affairs (Mach and Baruch, 2015). Secondly, creating feasible plans regarding the location in the selected city, marketing approach, recruitment process, and proper estimation of cost and budget. Then, it is also essential to learn local compliance and regulations before the studio lands. After that, it is time to attract Chinese talents of photography. Computer design and AI or digital tools to join the new team from the third year. The last step is to implement their strategy and launch the studio in China within their calculated budget.
The second goal is to establish an innovative sense of design thinking and integrate AI into the enterprise's mission and vision. 战略营销与管理代写
In recent years, the AI Photoshop market has developed rapidly and has excellent market potential. It is cooperated with artificial intelligence design companies to improve its business further. Therefore, MONDO can develop a five-step action plan to expand the existing design market in three to five years.
First of all, it is necessary to corporate with artificial intelligence companies to conduct in-depth research and understand the market situation of applying existing artificial intelligence in the design field. Secondly, hire 1-3 experts in artificial intelligence to select an appropriate market positioning, establish a solid relationship with existing customers,
strengthen customer loyalty, and win the favour of new customers (Lee, 2019). Next, according to the characteristics of AI Photoshop and the existing advantages of the company, develop new products and adequately estimate the cost and budget. For example, it is possible to design AI virtual influencers while maintaining a solid competitive edge using AI Photoshop technology.
With the development of AI and other technologies, the cost of modelling virtual influencers is rapidly decreasing. In recent years leading luxury brands have also started to corporate with AI influencers in their advertising. Then, before implementing new products, Mando studio should pay attention to the relevant market trends of competitors and artificial intelligence to ensure that new products are attractive and can help MONDO expand the market globally. The last step is to implement the market strategy, bring new products and design ideas to the market within a reasonable budget, and accept the market test to adjust the pace.
6. Client impact
Aesop is an Australian brand founded in 1987, whose name originated from "Aesop's Fables." Aesop is the first to promote the organic concept on the basis of natural plant skin care and is also one of MONDO's representative customers.
MONDO has shot many classic posters for Aesop to help Aesop expand the local Australian market. However, for Aesop, it is not enough to increase its market share in Australia. Therefore, the challenges faced by MONDO have multiple impacts on the partnership with Aesop.
6.1 Positive impact 战略营销与管理代写
MONDO is committed to exploring the huge market in China. According to Steven, many scholars have done the research about how to help the multinational enterprises to expand their overseas markets, especially for Chinese market. (2018). This process will enable MONDO to deepen its understanding of Chinese consumer habits. Therefore, if Aesop
continues to cooperate with MONDO, it will be able to use MONDO's understanding of Chinese consumers to shoot posters that are more attractive to Chinese consumers, thereby expanding Aesop's Chinese market.
The widespread application of AI and other artificial intelligence technologies in MONDO will also have a positive impact on its clients. As a cosmetics brand, Aesop's application of AI technology can simulate the skin texture changes before and after consumers use Aesop's skin care products. This enables consumers to clearly see the results of use and enhances the possibility of purchase.
For Aesop, adopting an AI influencer provides more operational convenience. Not only does it break the physical limitations of human influencers in terms of time and location, but it also does not risk the collapse of the human influencers’ persona or the exposure of scandals. Therefore, it will not cause any reputational damage to the client.
6.2 Negative impact
As a local brand in Australia, Aesop has always advocated protecting the environment and using less polluting chemical products. As Susan stated, the share of Chinese market is increasingly heavier, so expanding the influence of the products and brands in these Asian countries is a priority for multinational enterprises (2010). In view of this, if MONDO's Chinese marketing posters for Aesop are quite different from those in Australia, it may violate Aesop's brand philosophy and cause Chinese consumers to have a misunderstanding of Aesop's brand.
7. Conclusion 战略营销与管理代写
In conclusion, this report analyzed the problem faced by Mondo Studio about the future technological breakthroughs and puts forward several recommendations. Adopting and applying artificial intelligence photoshop is the next big thing for Mando, which will help the enterprise to stay strong and competitive in the industry. Artificial intelligence photoshop
allows professionals to focus their talents on creation and design, with significant time savings and increased efficiency. There are two goals, and an action plan have been set up for Mondo in the next three to five years to expand the market globally. The first objective is to expand their business into the Chinese market in 5 years by launching a studio in China and hiring local experts. The second goal is to integrate artificial intelligence techniques into the mission and vision of the enterprise. The recommendation is a double-edged sword, as it can bring innovations to existing enterprises and, at the same time, may impact existing customers. However, both goals are feasible and can help Mando Studio to meet the challenges of megatrends.